Director of Retention and Engagement

BettingJobs is partnering with a well-established multi-brand iGaming operator seeking to expand their Web3/Crypto vertical with an experienced Director of Retention and Engagement to join their team based remotely within Europe. Key Responsibilities Lead CRM strategy and execution across segmentation, targeting, journey design, and multi-channel communications (email, SMS, push, in-app, onsite). Deliver personalised “next best action” experiences, informed by player data, behavioural analytics, and AI. Design and optimise loyalty programs, tiered rewards, missions, and gamification mechanics to drive progression, retention, and brand stickiness. Continuously evaluate offerings for differentiation, sustainability, and profitability in partnership with Finance/BI. Oversee VIP engagement strategy, including personalised offers, seasonal campaigns, and proactive churn/risk alerts powered by AI. Partner with Creative/Content to align messaging with brand voice; oversee player-facing copy, promotions, and engagement calendars that drive trust and conversion. Champion a data-driven engagement model; run A/B and multivariate testing to optimise conversion, ARPU, and churn reduction. Ensure all CRM, loyalty, and VIP initiatives meet regulatory standards, integrating responsible gambling triggers into player journeys and maintaining compliance documentation. Act as the bridge across Marketing, Operations, Finance, and Creative, translating executive strategy into actionable retention initiatives and embedding a loyalty-driven culture organisation-wide. Seniorities and Employment Senior Level: Mid-Senior level Employment Type: Full-time Job Function: Marketing Industries: Gambling Facilities and Casinos Salary (Netherlands): $85,000.00–$90,000.00 (5 days ago) Salary (Lithuania): $85,000.00–$90,000.00 (5 days ago) J-18808-Ljbffr

Location: España, ES

Posted Date: 11/19/2025