Sales Performance Coach

Do you have a passion for coaching and developing sales professionals to achieve their highest potential? Join A-SAFE as a Sales Enablement Coach and help shape the future of our sales teams at a fast-growing, global leader in workplace safety solutions. Pioneering Innovation in Workplace Safety Since we began in 1984, A-SAFE has been at the forefront of developing innovative solutions designed to solve our customers' most pressing problems. As the inventors of the world's first industrial-strength polymer safety barrier, innovation is in our DNA. From our inception, we have dared to be different, charting our own paths and leading the way while others follow. The Opportunity *Must be bilingual in English and Spanish. Must reside in the Querétaro, Mexico area and commit to 50-60% travel. Must hold a valid Mexico Passport. * As a Sales Coach at A-SAFE, you will play a pivotal role in enhancing sales performance and refining sales techniques across the organization. Your primary focus will be on embedding the A-SAFE Professional Sales Academy (APSA) methodology, ensuring that sales professionals adopt a value and solution-based sales approach. Key Responsibilities Sales Coaching: Spend 100% of your time with field and desk-based sales reps, providing real-time coaching, behavioral modeling, and structured feedback sessions to reinforce learning and optimize performance. One-on-One and Peer Coaching: Conduct individual and peer-to-peer coaching sessions to develop sales skills and techniques. Live Feedback: Deliver real-time feedback and behavioral modeling during live sales interactions, both in the field and virtually. Collaboration: Align with Sales Leaders and the Regional Training Manager to understand and address individual and team coaching needs. Performance Reporting: Provide weekly performance updates to the Regional Training Leader and Sales Managers and prepare monthly reports for the Country Managing Director. Consultative Selling: Guide sales reps in transitioning from transactional selling to consultative, value-driven conversations. The ideal candidate will have: Experience: 5 years in sales or sales management, preferably in B2B, field sales, or solution selling. Coaching: Proven capability to coach, inspire, develop, and constructively challenge sales professionals. Sales Expertise: Strong understanding of the full sales cycle, customer engagement, and negotiation strategies. Communication Skills: Strong ability to deliver direct, actionable, and motivating feedback in real time. Problem-Solving: Quick analysis of sales calls/interactions to provide tailored coaching solutions. Empathy & Emotional Intelligence: Ability to build trust, provide support and adapt coaching styles to different personalities. Methodologies: Familiarity with the Challenger Sales methodology is beneficial. Solution Selling: Established competence in solution selling or consultative sales, with the ability to identify customer challenges and tailor solutions to meet their needs. Industry Knowledge: Previous experience selling capital equipment, health & safety products, or technology solutions to relevant customers (e.g. Warehouses, Logistics Factories, Airports). Language Skills: Fluency in English and Spanish.

Location: Querétaro, Mexico, MX

Posted Date: 11/17/2025