Category Manager

Forward Role have partnered with a high growth fashion brand on the search for an experienced Category Manager to lead the wholesale and B2B strategy. This is a newly created role with huge scope to make an impact, working closely with key partners. You will be the face of wholesale merchandising - shaping the go-to-market strategy, driving sales growth, and ensuring the business maximises opportunities within each account. Key Responsibilities • Own and lead the merchandising strategy across wholesale and B2B key accounts. • Partner with retailers to optimise sell-in and sell-through. • Conduct trend analysis, product lifecycle reviews, pricing, and positioning to ensure the brand is front of mind with retail partners. • Attend and lead on-site meetings with key accounts, presenting ranges and identifying upsell opportunities. • Shape and execute the go-to-market (GTM) strategy, ensuring product launches land effectively across wholesale partners. About You • Strong experience in merchandising within wholesale / B2B channels (fashion, sportswear, or lifestyle sector preferred). • Proven track record of working with major retailers • Deep understanding of GTM processes and how to deliver successful product launches into wholesale. • Strong commercial acumen. • Excellent relationship builder. On Offer Competitive Salary Bonus Private medical insurance 25 days holiday bank holidays Free onsite gym Please note this role is based in Liverpool 5 days a week. Please only apply if you can go to the office 5 days a week.

Location: Liverpool, UK, GB

Posted Date: 11/16/2025