Category Marketing Manager

Sharp & Carter are proud to be partnering with Early Settler to recruit their new Category Marketing Manager, a key leadership role within their marketing function. Early Settler is an iconic Australian homewares and furniture brand — known for creating timeless spaces that celebrate both style and comfort. With an expanding retail and online presence, they continue to evolve through a strong focus on product innovation, customer connection, and inspiring design. As Category Marketing Manager , you’ll take ownership of the overarching marketing strategy and end-to-end execution of category and collection launches. This is a pivotal and highly visible role, responsible for translating product vision into market success — ensuring every new range lands with impact across digital and physical channels. Key Responsibilities Lead the development and delivery of the 18-month rolling marketing calendar, driving integrated go-to-market plans across key categories and collections. Partner closely with the Category, Brand, Digital, CRM, E-Commerce, and Retail teams to ensure seamless launch execution. Manage multi-channel campaign strategies, including digital, social, PR, influencer, and in-store activations, ensuring strong ROI and media efficiency. Create and champion compelling creative briefs that turn product stories into engaging, customer-driven campaigns. Analyse performance data and campaign outcomes to continuously enhance marketing effectiveness and commercial impact. About You You’re a strategic, commercially-minded marketer with a deep understanding of product and category storytelling. You thrive in cross-functional environments and have the ability to turn insights and creative ideas into tangible business results. Your experience will ideally include: End-to-end product or category marketing launch management Strong media planning and optimisation capabilities Proven ability to lead integrated, omnichannel campaigns Experience influencing and collaborating across diverse internal and external stakeholders Why Join Early Settler This is a unique opportunity to step into a brand that’s growing, evolving, and backed by a passionate, design-driven team. You’ll play a central role in shaping how products come to life — across stores, online, and in homes across Australia and New Zealand. Next Steps Sharp & Carter are proud to be the retained recruitment partner for this appointment. All applications must be directed through Sharp & Carter.

Location: Melbourne, Victoria, AU

Posted Date: 11/15/2025