Marketing Manager

Job Title Marketing Manager Location - Colwyn Bay Hours of Work 35 hours per week Line Manager - Commercial Director Our client is seeking an experienced Marketing Manager to play a vital part inspiring more guests to visit their establishment. This is a new and exciting role, leading the development of a marketing and fundraising department. Initially, you will be both a strategist and hands-on deliverer: creating and running campaigns, managing their digital channels, and shaping their fundraising approach. Over time, you will build and lead a small team (including a part-time fundraiser) to grow revenue. What You'll Do: Management, Planning, Insights, and Reporting Establish and lead a new marketing and fundraising function Develop and deliver the annual marketing and fundraising plan to grow guest numbers, increase revenue Apply data and insights to track performance, improve ROI, and maximise the impact of all marketing and fundraising activities Provide monthly and quarterly performance reports for the leadership team and Board Marketing Deliver creative campaigns across digital and print to increase visits and income Plan and deliver engaging onsite events with colleagues to drive awareness, footfall, and donations Manage digital channels - website, SEO, social media, email, and paid ads - producing and scheduling content directly Create engaging materials (maps, guides, signage, video, imagery) that connect guests. Collaborate with Guest Services teams to promote events Act as brand guardian, ensuring consistent tone and identity Build strong PR, tourism, and community partnerships to expand reach and attract new audiences Manage marketing budgets and external suppliers (digital, PR, print). Marketing and Fundraising Manager September 2025 - Final Fundraising Oversee and support grant applications, corporate partnerships and giving campaigns, with delivery support from a part-time fundraiser Ensure effective supporter stewardship and communications (thank-yous, newsletters, updates) Develop everyday giving opportunities (e.g. contactless donations, checkout prompts) and maximise Gift Aid participation Contribute to the growth of longer-term opportunities such as legacies and major donors. Guest Experience and Compliance Support excellent guest service across all marketing and fundraising activity Advise on escalated guest complaints where appropriate Deliver all activities within budgets, ethical fundraising codes and policies (H&S, Security, Finance, People, GDPR and Volunteering) A willingness to work occasional evenings or weekends (to attend network meetings or deliver fundraising events), and to cover Weekend Duty Management duties on a management rota when required. What You'll Bring: Qualifications Marketing or business-related degree or equivalent experience Professional qualification in marketing (CIM) - desirable Full UK driving licence Skills Ability to plan and deliver creative marketing campaigns to successfully deliver revenue targets and conservation messages Skilled with digital tools: CMS, SEO, social media, email, and advertising platforms Strong copywriting and editing across digital and print channels Confident with budgets, data, and reporting to evidence results Highly organised, deadline-driven, and able to manage multiple projects Experienced in managing suppliers (inc PR, printers, distributors) Strong relationship-building with guests, supporters, colleagues, volunteers, and partners Knowledge Marketing campaigns, content and audience engagement Key metrics - CTR, CPC, CPA, ROAS Fundraising essentials - grants, giving, legacies and corporates GDPR, ethical fundraising, and brand management Local tourism networks and partnerships Experience Proven track record in marketing or fundraising to deliver revenue growth Experience securing income through grants, corporate partnerships and individual giving campaigns Experience of creating engaging content for print and digital channels Background in managing budgets and working with agencies/suppliers Experience leading a small team Flexibility to work some unsocial hours to deliver fundraising activities Evidence of working collaboratively across teams or departments Enthusiasm for inspiring guest support Key behaviours (competencies) for the role Leading and deciding Creating and conceptualising Analysing and Interpreting

Location: LL28, GB

Posted Date: 11/6/2025