Content Marketing Lead – Campaigns & Activation

Business Introduction Joybuy is JD.com's retail platform for the European market, leveraging JD's robust global supply chain and logistics network to offer consumers a curated selection of products across more than 700 categories, including consumer electronics, home appliances, and fast-moving consumer goods. We have established a warehousing network and nearly 1,800 pickup points across key European markets such as the UK, Netherlands, Germany, and France, with our "211" timed delivery service already piloted in core cities like London and Paris. As a company included in the Fortune Global 500 for nine consecutive years, JD.com is committed to delivering an efficient and reliable one-stop shopping experience for European consumers, backed by solid technological and logistical infrastructure. We are actively expanding our European presence and invite talented professionals to join us in shaping the future of this promising international venture. Role Overview We’re seeking a creative and execution-driven Content Marketing Lead to take ownership of our platform’s major external campaigns. This role will lead the planning and execution of external promotional campaigns (e.g. 11.11, Black Friday, seasonal events) and trend-driven activations, driving brand awareness and business growth through storytelling, creative execution, and integrated marketing thinking.You’ll work cross-functionally with local and global teams to build campaign strategies, develop creative concepts, and ensure seamless execution across touchpoints — both onsite and offsite. Location: 20 Greycoat Place, Victoria, London, SW1P 1SB Key Responsibilities Lead planning and execution of high-impact external campaigns, including global shopping festivals, local retail moments, and pop-culture tie-ins Own the end-to-end delivery of campaign content across paid, owned, and earned media (e.g., social, digital ads, influencers, CRM, website, ATL/BTL where relevant) Conceptualise creative campaign ideas based on seasonal trends, cultural moments, and consumer insights Work closely with internal stakeholders (e.g. product, operations, design, legal) and external partners (e.g. influencers, media agencies, brand collaborators) to drive campaign success Track real-time trends, social buzz, and topical events to build agile “hot topic” campaign responses (e.g. memes, viral trends, reactive moments) Manage external creative production (videos, landing pages, campaign assets) and agency deliverables Qualifications & Requirements 5 years experience in integrated marketing, content strategy, or campaign management, preferably in e-commerce or digital-first brands Strong portfolio of end-to-end campaign execution, including external seasonal promotions and creative concepting Deep understanding of UK and European consumer behaviours, social/digital content trends, and retail seasonalities Exceptional project management skills – able to manage multiple stakeholders, timelines, and assets A mix of creative mindset commercial thinking – you can shape a great idea and make it deliver results Strong writing and briefing skills; comfortable guiding creative teams and copywriters English fluency required; Mandarin or another European language is a plus

Location: London,, GB

Posted Date: 11/5/2025