PR & Influencer Assistant - Luxury Fashion Brand

Mode is proud to be partnering with a fast-growing, award-winning luxury fashion brand based in London is seeking a dynamic PR & Influencer Assistant to join its Marketing team. Recognised by leading industry bodies for its commitment to innovation, craftsmanship, and quality, the brand has built a global following, with its products worn by high-profile figures worldwide. This is an exciting opportunity to support PR, influencer, and marketing initiatives within a fast-paced luxury environment. The PR & Influencer Assistant will play a key role in sample logistics, influencer gifting, press coordination, and performance reporting. The Role Research and identify influencers within the luxury fashion space. Build and maintain influencer relationships, from outreach to campaign execution and performance analysis. Track industry trends and competitor activity to identify new opportunities. Oversee daily influencer gifting orders and resolve logistics issues with internal teams. Analyse campaign effectiveness and report on ROI and engagement metrics. Act as the primary contact for all sample requests, including PR agencies and VIP partners. Maintain accurate sample tracking systems and ensure timely returns. Coordinate labelling, packing, and shipping of samples for internal and external teams. Support sample sales by organising stock, managing SKUs, and processing unsold returns. Ensure all samples are correctly recorded, barcoded, and displayed. Contribute to the execution of PR strategies to drive brand awareness. Identify press placement opportunities across global publications. Coordinate sample movements for VIP and editorial requests. Collaborate with internal teams to align messaging with product launches and campaigns. Assist in organising events and brand activations. Maintain accurate content tagging within internal systems to support business reporting. Track co-gifting initiatives with retail partners and compile results for presentations. Deliver weekly and monthly PR & influencer performance reports. Share daily updates on influencer gifting KPIs. Requirements Bachelor’s degree in Marketing, Communications, or related field. Fluency in Italian & English (additional European languages a plus). Previous experience in luxury PR, influencer marketing, or fashion communications. Strong knowledge of the luxury fashion market and Italian market landscape. Excellent written and verbal communication with strong attention to detail. Highly organised with the ability to manage multiple projects simultaneously. Creative mindset with a flair for storytelling and brand positioning. Proficient in social media platforms and influencer marketing tools. Collaborative, proactive, and comfortable working in a fast-paced environment. Benefits Hybrid working (2 days in office) Increasing annual leave entitlement based on tenure Enhanced maternity policy Dedicated volunteering hours each year Employee discounts To apply, please send your CV to info@modesearch.co.uk or click the apply button. Please note: due to high volumes of interest, only shortlisted candidates will be contacted.

Location: City of London, London, GB

Posted Date: 11/5/2025