Senior CRM Executive

SENIOR CRM EXECUTIVE (9-MONTH MATERNITY COVER) UP TO £35,000 HYBRID – 1X A MONTH IN OFFICE (LONDON) *Please note, you must be a UK resident and hold full right to work* ABOUT THE COMPANY Join a rapidly growing, membership-based organisation that provides exclusive discounts and benefits to a variety of members. With over 4 million members and 15,000 partner brands across retail, entertainment, and leisure, this business has built a strong community committed to supporting those who support others. The company continues to grow following record engagement during recent years, offering a collaborative and purpose-driven culture where innovation and member value sit at the heart of what they do. THE ROLE As a Senior CRM Executive, you’ll play a hands-on role in delivering engaging, personalised communications that enhance the member experience across email, SMS, push notifications, and in-app messaging. Reporting into the Lifecycle CRM Lead, you’ll manage and optimise automated and ad-hoc campaigns that drive engagement, retention, and renewal. This is a great opportunity for someone looking to further their CRM expertise in a dynamic, data-driven environment. KEY RESPONSIBILITIES Build and schedule lifecycle, transactional, and promotional campaigns across multiple channels using Braze. Create templates and assets (email, SMS, and push) that maintain brand consistency and are easily reusable by the wider team. Write compelling copy tailored to different audience segments and campaign objectives. Support the execution of automated journeys – including onboarding, renewal, and win-back campaigns. Ensure content accuracy by updating offers, imagery, and seasonal messaging across journeys. Use tagging, segmentation, and personalisation to deliver dynamic, relevant experiences. Monitor live campaign performance and contribute to testing and optimisation efforts. Support regular reporting and insights to identify opportunities for improvement. ABOUT YOU CRM experience, ideally within a digital or membership-based environment. Working knowledge of Braze or similar CRM platforms. Strong attention to detail and an eye for creative, engaging content. Confident copywriting skills – able to adapt tone for different audiences and channels. Comfortable analysing campaign performance and using data to inform decisions. Proactive, collaborative, and able to manage multiple priorities in a fast-paced environment. HOW TO APPLY If you’re passionate about creating meaningful customer experiences and want to make an impact in a purpose-driven business, send your CV via the link below.

Location: City of London, London, GB

Posted Date: 11/4/2025