Director, Consumer Experience, Brazil

Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You play a key role in our global media, digital and data function and serve as a member on our media leadership team (Media LT). In this role, you partner closely within the function, across the organization and with our external partners to elevate our organizational digital capability, competency and marketplace execution. How you will contribute Through partnerships with brand teams, regional marketing teams and outside agencies, you will elevate our digital capabilities in the marketing department by developing and implementing an effective digital plan. You will lead best-in-class partnerships with global partners with focus on digital growth (via Facebook, Google, Twitter, etc.) and contribute to exploring emerging technologies/platforms to drive business results. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Digital media or digital marketing leadership AdTech in complex ecosystems, having built a digital vision that is data and consumer driven Data and insight expert to drive new models (i.e. programmatic, creative etc.) to get best-in-class outside learnings Building effective partnerships with agencies and publishers Working with complex markets, different cultures, agency partners and senior stakeholders Independently managing regional or global initiatives across markets with various economic dynamics Developing successful growth strategies and working in emerging and developed markets We are aware of our role as transformation agents to generate positive change, so diversity, equity and inclusion are one of our priorities. We believe in breaking down stereotypes and barriers to ensure the representation of society within our company. And for that, we have a Diversity Committee that operates on four fronts, People with disabilities (PCD), Ethnic‑Racial, Women and LGBTQIAP, in addition to being part of MOVER – Movimento pela Equidade Racial. More about this role Mondelez is hiring a senior leader to elevate our Consumer Experience strategy in Brazil, driving market share growth through integrated, creative, and data‑driven brand journeys. This is a transformational and strategic role with direct impact on iconic brands like Lacta, Oreo, Trident, Club Social, Tang and more. How will you contribute: Elevate Brazil’s CX and Media Strategy: Lead the next evolution of Mondelez Brazil’s consumer experience by integrating omnichannel planning, retail media, and brand media to convert every consumer touchpoint. Focus on driving effectiveness and efficiency to move beyond volume growth and into market share leadership. Scale GenAI‑Led Content and Personalization Across Brands: Drive the design, training, and implementation of generative AI solutions to accelerate content creation and personalize journeys, ensuring creative is both high‑quality and high‑performing. Bridge Data, Technology and Business Strategy for Smarter Decision‑Making: Ensure CX initiatives are grounded in data insights and tied to commercial outcomes. Leverage 1st‑ and 3rd‑party data for audience segmentation, campaign performance, and investment optimization, enabling the team to make informed decisions across brands and channels. Build and Lead a High‑Performing CX Organization: Act as an architect and influencer, not just executing, but designing the roadmap for the team, ensuring capability development, agency orchestration, and strategic alignment with global markets (e.g. UK, Canada, India). Be a thought partner to local leadership and a benchmark to the global community. What extra ingredients you will bring: 1. Strategic Architect Profile (Not Just Executor): Sees the big picture, anticipates gaps, builds roadmaps and connects dots autonomously. 2. Multi‑Level Influence Capability: Can influence VPs, global partners and agencies with confidence and forward‑thinking mindset. 3. Active Curiosity and External Benchmarking: Goes beyond internal playbooks. Brings trends, tests new formats, leverages external benchmarks. 4. Inspirational Leadership and Team Development: Can attract, develop and retain talent; builds a culture of learning and innovation. 5. Strategic Resilience in Ambiguous Contexts: Comfortable under pressure, adapts to change, and can prioritize strategically. Education / Certifications: Bachelor’s degree in Marketing, Administration, Communications or related fields. Solid understanding of digital media, consumer behavior, and data analysis. Job specific requirements: 15 years of leadership in CX & Journey Strategy: Has led end‑to‑end CX strategies in complex organizations, integrating omnichannel planning, activation, and performance tracking. Experience in CPG companies, consultancies, tech platforms or global agencies. Fluent English for global interaction and reporting. Media Expertise (Paid, Organic, Influencer, Retail Media): Proficient in orchestrating full media mix, understanding performance, ROI, and integration of POE. GenAI and Scalable Content Leadership: Experience driving GenAI content initiatives, ideally with partners like Accenture. Understands how to scale, train, and measure AI-generated creative. Strong Data and Martech Foundation: Led data‑driven strategies (1st/3rd party), tagging, tracking, CRM, and digital campaign performance. Agency and Cross‑Functional Management: Can orchestrate agencies (e.g., Publicis, WPP, Ogilvy) while managing internal stakeholders (Marketing, MDS, I&A, etc.). This position is based in São Paulo, SP. Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type Regular Media Marketing J-18808-Ljbffr

Location: São Paulo, São Paulo, BR

Posted Date: 11/4/2025