Product Marketing Executive (Digital Imaging)

We look for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.We are looking for a dynamic individual to join our Product Marketing team at Sony Electronics Singapore. You will be responsible for managing the full product life cycle and marketing activities of your assigned category in Singapore to drive product market share growth.What you will be doing: Manage Product Life Cycle that includes new product launch timing and product launch pricing in Singapore.* Understanding competitive landscape and price bands, addressable market size and formulating a superior product portfolio as well as marketing strategies to ensure market share gains and increased profitability.* Explore business opportunities by analyzing market trend, sales data and price analysis.* Responsible for the full range of marketing activities in Singapore.* Develop and execute effective marketing campaigns and promotions.* Responsible for creation of ATL/ BTL materials.* Responsible for sales budgeting, sales forecast, fund support and inventory management.* Business expansion via channel analysis, account expansion programs & meeting distributors.* Create marketing video content to be used for company’s social media platforms.What you should have: Bachelor’s degree, or equivalent, preferably in marketing/business.* At least 2 years’ relevant experience in a Marketing/Sales role in consumer industry preferred.* Strong proficiency in Microsoft Excel (eg. Pivot tables) and PowerPoint.* Proven analytical ability with strong attention to detail.* Be able to prioritise multiple demands simultaneously.* Strong interpersonal and written communication skills, including ability to conduct presentations in public and addressing audiences regarding the presentation of analytics or capabilities of team member.* A strong passion or past experience in cinematography/videography/content creation.Benefits you will have: Flexible work arrangement (because we understand Life happens)* Comprehensive medical benefits (including physical health screenings and term life insurance benefits)* AWS and variable bonus* Special staff purchase rates* Flexible benefits (so you can claim for that staycay or gym membership you’ve been eyeing)* Corporate social responsibility time off for 1 day each year to volunteer for a charity of your choice* Milestone gifts (such as long service award and marriage gift because we want to celebrate both your professional and personal milestones)* Wellness activities to promote healthy lifestyles* Curated training programmes to encourage continuous professional development.At Sony, we strive to create a place for you to realise your potential and inspire you to make positive impact through innovation, smart collaboration and boundless curiosity. We are looking for people who believe that they can enrich lives and help us achieve our purpose – fill the world with emotion, through the power of creativity and technology.The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application. Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities. PurposeFill the world with emotion, through the power of creativity and technology. ValuesDreams & CuriosityPioneer the future with dreams and curiosity.DiversityPursue the creation of the very best by harnessing diversity and varying viewpoints.Integrity & SincerityEarn the trust for the Sony brand through ethical and responsible conduct.SustainabilityFulfill our stakeholder responsibilities through disciplined business practices. J-18808-Ljbffr

Location: Singapore, Singapore, SG

Posted Date: 10/15/2025