Merchandise, Public Relations Specialist

Job Description Job Description A Day in the Life:  Responsible for public relations strategies for retail and wholesale marketing.  Plan or direct development of effective communication of strategies to maintain favorable public perceptions of the companys merchandise in retail and wholesale markets, both national and international  Post and update content on the companys Web site and social media outlets regarding merchandise products. Creating fashion presentations, styles and forecasting  Establish or maintain cooperative relationships with representatives of the fashion industry to analyze consumer behavior and determine proper avenues increase presence in the market based on fashion trends and to provide advice on business decisions.  Study the objectives, promotional policies, or needs of the company to develop public relations strategies that will influence public opinion or promote ideas about merchandize offered by the company, including presentation in fashion magazines, fashion shows, or possible contractual obligations with influencers  Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote the company’s merchandise. Prepare fashion presentations using computer concepts and 2D applications, and using electronic or direct marketing techniques  Plan or conduct market or public opinion research to test our products or determine potential for product success, communicating results to management.  Confer with production or support personnel to produce or coordinate production of advertisements or sales promotions.  Consult with advertising agencies or staff to arrange promotional campaigns in all types of fashion media.  Purchase advertising space or time as required to promote clients product or agenda  Ensuring that all financial resources used for promotion and marketing activities and properly used to generate revenues, presenting reports on sales promotions, advertising mechanisms, international retailing experience, fashion buyer behaviors and production development based on proposals presented for marketing goals. A Bachelor of Arts in Fashion Merchandising is required.

Location: North Miami Beach, Florida, US

Posted Date: 9/15/2025