Senior Brand Manager -DTC- Consumer Goods Start-up

Overview Senior Brand Manager -DTC- Consumer Goods Start-up Join to apply for the Senior Brand Manager -DTC- Consumer Goods Start-up role at Randstad Singapore Direct message the job poster from Randstad Singapore About my client I am representing a fast-growing brand aggregator start-up on a mission to acquire, scale, and transform high-potential consumer brands. They are backed by experienced investors and a passionate leadership team, where they leverage data, digital channels, and operational expertise to unlock growth across their portfolio of brands. About the job Reporting to the Brand Director , your responsibilities would include: Develop and execute comprehensive brand strategies, including positioning, messaging, tone of voice, and customer experience across all consumer touchpoints. Lead product innovation, roadmap development, and lifecycle management from ideation to go-to-market (GTM), in close collaboration with sourcing, R&D, and operations teams. Drive end-to-end brand growth by owning the full 4Ps: product development, pricing strategy, promotional execution, and channel optimization to align with consumer needs, maximize profitability, and deliver seamless customer experiences. Own the full P&L for assigned brands and analyze financial performance, customer metrics, and channel dynamics to drive profitability and sustained growth. Strategize and support channel expansion efforts across DTC, marketplaces (e.g., Amazon), retail, and international markets to grow reach and revenue. Conduct market and competitor research to identify emerging trends, white space opportunities, and consumer preferences. Translate insights into actionable brand and product strategies. Skills and experience required Relevant years of experience in brand or product management within the consumer goods industry with a proven track record of leading and scaling a brand end-to-end, ideally with exposure to eCommerce and international markets. Strong analytical skills and financial acumen with P&L accountability. Entrepreneurial spirit and high level of ownership; ability to operate with speed and agility in a start-up culture. How to apply If you are interested in the position, please click J-18808-Ljbffr

Location: Singapore, Singapore, SG

Posted Date: 9/15/2025