Retail Marketing Specialist

The Group At A Glance: Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors, and Gyms with over 90,000 colleagues and over 4,500 stores across several retail fascias in more than 30 markets worldwide. JD Italy operates around 90 stores with over 2,500 employees. Retail Marketing Executive, Italy Department: Marketing Department Location: Milan Role Overview: We are seeking an exceptional Retail Marketing Executive to support the delivery of the JD brand’s global marketing vision in the Italian market. This role aims to enhance the JD brand, increasing awareness and consumer engagement through strategies and initiatives tailored for the region. The successful candidate will assist the Senior Marketing Manager and Marketing Executive in maximizing retail store profitability by positively influencing footfall, conversion rates, ATV, UPT, and profit margins across all store formats through well-executed, consumer-relevant marketing campaigns, promotions, and in-store communication (POS). The ideal candidate will have a keen eye for detail, the ability to multitask in a fast-paced environment, and be proactive, curious, data-driven, and eager to improve the consumer journey and experience to foster daily brand relationships. The JD Marketing team prioritizes the consumer, developing campaigns, content, partnerships, activations, and events that elevate the JD brand and maximize consumer impact. Key Responsibilities: Support the implementation of the yearly retail calendar for Italy, aligned with commercial objectives, including brand campaigns, third-party brand campaigns, and cultural/trade events (e.g., national holidays, back-to-school). Monitor and analyze all marketing promotional activities, providing insights and learnings. Collaborate with third-party vendors to ensure timely and budget-compliant production of windows and POS materials. Work with your line manager and cross-functional teams (Retail Operations, Brand, Property) to proactively address performance issues (e.g., declining traffic or slow months) with tactical retail marketing solutions. Assist in monitoring marketing KPIs such as traffic and brand awareness. Support new store openings with comprehensive activation plans during all phases: preparation, launch, and sustain. Contribute to weekly/monthly reporting, campaign analysis, and learning initiatives with clear success metrics. Review and update the retail activation toolkit to enhance consumer impact during key trading moments and store openings. Regularly visit key stores and locations to gather on-field insights and assess campaign execution quality. Share best practices within the market and with the wider EU marketing team, exploring how activations can be expanded or improved. Key Relationships: Marketing Manager Senior Marketing Manager (Line Manager) Marketing Executive Global Marketing Team Buying & Merchandising Visual Merchandising Retail Operations External Agencies and Vendors Brand Team Skills / Experience / Knowledge Needed: 1-2 years of retail marketing experience within apparel, sportswear, or relevant lifestyle brands/retailers Proficiency in English and Italian (verbal and written); additional European languages are a plus Creative mindset balanced with strong analytical skills and planning advice Knowledge of sports, lifestyle, and youth culture Team player with interpersonal, networking, and negotiating skills Ability to manage in a fast-paced environment Geographically mobile Interested? If you are interested in this position, please press the Apply Now button. Due to high application volumes, it may take time to review all applications. If you do not hear back within two weeks, please consider your application unsuccessful. Candidates meeting the criteria will be contacted for an initial meeting, followed by an interview with the hiring manager. Thank you for your time. J-18808-Ljbffr

Location: Monza, Lombardia, IT

Posted Date: 9/15/2025