Marketing & Lead Generation Specialist

Location: Office-based (Madrid) Reports to: Chief Executive Officer Type: Full-time SOUNDMACHINE (www.sound-machine.com) is a leading music and technology company specializing in licensed background music services for businesses such as retail stores and hospitality venues. With offices in Los Angeles and Madrid, we serve over 25,000 locations in more than 100 countries. We are currently looking for a highly motivated Marketing & Lead Generation Specialist to take ownership of our lead generation engine. This role is at the heart of our growth strategy — building prospect databases, executing campaigns, and managing the systems and processes that drive qualified leads to our sales team. While the primary focus is lead generation and CRM/database management, this role will also be responsible for coordinating external suppliers for SEO and Google Ads, as well as other miscellaneous activities such as competitors’ benchmarking. We're looking for someone who thrives on making things happen, takes initiative, and brings energy and precision to every task. Perfect English is a must, as is a mindset fully committed to measurable results. Key Responsibilities Lead Generation (Core Focus – 70%) · Identify, build, and maintain high-quality prospect lists using tools like LinkedIn Sales Navigator, Apollo, Cognism or ZoomInfo · Design and execute outbound email campaigns and lead nurturing workflows · Segment and manage database records to support efficient and personalized outreach · Coordinate with sales to optimize lead qualification, routing, and follow-up CRM & Data Management · Own the CRM (Freshsales) marketing workflows, automation rules, and data cleanliness · Ensure accurate tracking of lead status, campaign attribution, and performance metrics Supplier Coordination: SEO & Google Ads · Oversee external agencies managing SEO and Google Ads efforts · Review performance data, provide briefs and direction, and ensure alignment with lead generation goals · Collaborate on landing pages, content inputs, and keyword strategies Campaign Reporting & Optimization · Monitor KPIs, analyze results, and drive continuous improvement of marketing activities · Recommend data-backed changes to tools, workflows, or messaging to increase impact Skills and Qualifications Experience: · 3 years in a marketing or demand generation role in a B2B SaaS environment · Proven ability to build outbound campaigns and generate qualified leads at scale · Some experience working with or managing marketing suppliers (e.g., for SEO, SEM) Skills: · Excellent CRM and marketing automation skills (Freshsales, Active Campaign) · Strong analytical mindset and attention to data quality · Fluent, native-level English, both written and spoken · Comfortable taking full ownership of tasks from start to finish · Able to work independently, prioritize quickly, and stay focused on results Personal Attributes: · Highly hands-on, self-starter with strong execution skills · Very strong sense of ownership and urgency · Passionate about growth, learning, and measurable outcomes · Motivated by autonomy and driven to succeed Why Join Us · Join a fast-growing, international music-tech company with a clear mission · Own and shape a key area of our go-to-market strategy · Work with a driven, collaborative team across Europe and the US · Enjoy flexibility, trust, and the opportunity to grow into a senior role

Location: Madrid, Community of Madrid, ES

Posted Date: 9/5/2025