E-Commerce Manager

Key Responsibilities: Strategy & Planning: Develop and execute the e-commerce strategy aligned with brand and business goals Lead the roadmap for our e-commerce platforms (D2C and B2B) Identify market trends, customer behaviour and competitor insights to shape strategy Platform & Operations Management: Oversee the brands e-commerce webstore (performance & functionality) Manage integration with POS systems, CRM, payment gateways, logistics providers and loyalty program Ensure product data accuracy (descriptions, images, pricing & stock levels) Digital Marketing & Sales Optimization: Collaborate with performance marketing partners on paid search, display, social, affiliate and mailer marketing Implement SEO and content marketing strategies to drive organic traffic Monitor & improve conversion rates, AOV and cart abandonment rates Customer Experience & Retention: Enhance customer journeys and personalize digital experiences across channels Oversee customer service strategy and processes Manage loyalty programs, reviews and post purchase communications Analytics & Reporting: Track KPIs such as traffic, conversion, sales, retention, ROAS and CLV Use tools like Google Analytics, Shopify Analytics for performance reporting Deliver monthly and quarterly e-commerce reports to senior management Team Leadership & Collaboration: Collaborate with merchandising, marketing, warehouse and retail teams Co-ordinate with external partners (agencies, platforms) Requirements: 3-5 years previous experience in a similar position Strategic thinking & commercial acumen Strong project management skills Analytical and data driven mindset Team leadership and collaboration Passion for active lifestyle and outdoor activities

Location: Durban, ZA

Posted Date: 8/28/2025