Marketing Manager

We're seeking a skilled Marketing Manager to lead the full onsite marketing function for our retail property portfolio. This role requires a strategic, creative, and results-driven professional who can develop and implement marketing, branding, digital, PR, and CSI initiatives that enhance the Centre's profile, drive footfall, and support tenant success. Key Responsibilities: Marketing Strategy & Budgeting Develop and implement the Centre's annual marketing strategy and budget in line with business objectives. Manage daily execution of marketing activities, campaigns, and brand initiatives. Track, control, and report on marketing expenditure. Brand Management & Advertising Act as brand custodian for the Centre, ensuring consistency across campaigns, events, and communications. Develop creative campaigns, oversee production, and manage advertising media planning and bookings. Maintain systematic records of all marketing assets, creative work, and campaign history. Promotions & Events Plan and implement annual, seasonal, and event-based campaigns to boost footfall, dwell time, and tenant turnover. Secure sponsorships and partnerships to enhance event budgets. Ensure events strengthen brand awareness and align with Centre objectives. Digital & Social Media Oversee digital strategy across social platforms, apps, and website. Drive engagement through effective social media management (Instagram, Twitter, Facebook). Implement strategies to optimise digital platforms and shopper interaction. Public Relations & Communications Develop and implement PR and crisis communication strategies. Manage press releases, media relations, and publicity to maximise Centre exposure. Build and maintain strong relationships with key media contacts. Exhibitions & Media Sales Manage indoor/outdoor advertising and exhibitions to maximise sundry income. Ensure displays, activations, and sales meet Centre standards and brand requirements. Oversee external media agency SLAs and ensure revenue targets are met. CSI & Tenant Engagement Develop and deliver the Centre's CSI strategy and related initiatives. Drive tenant relationship programmes, including newsletters, training workshops, inductions, and promotional support. Coordinate awards programmes and service audits to strengthen retailer partnerships.

Location: Plattekloof, ZA

Posted Date: 8/25/2025