Senior Strategic Brand Manager – Luxury Retailer

1º Define evolved Brand Identity across Client Portfolio to Drive the Consumer to Brand Relationship Develop and lead brand initiatives encompassing three elements of the brand (Brand, Fashion shows, and E-commerce) Define the next stage of brand identity, with a direct focus on creating legacy brands. Self-Expressive, Emotional Identity Value Proposition Benefits & Personality cues Consumer Psychographics & Segmentations Fashion Branding Context and Cues Create clarity and alignment of brand identity across multiple facets. Immediate goal: Establish clarity and alignment of brand identity across all facets. Medium-term goal: Enhance customer interaction and engagement on social media and digital. platforms, develop the model for the next evolution , define the next stage of the brand, particularly focusing on legacy brands Long-term goal: Evolve the brand on the global stage. .2º Consumer Implementation Framework for Driving Brand Awareness Identify value proposition benefits and personality cues Understand consumer psychographics and segmentations Define brand positions, framing, and touch points Establish metrics for brand management Defining the Brand Positions and Framing Defining the Brand Touch points and aesthetics Brand Management Metrics. Qualification Proven substantial experience in the luxury brand sector. Proven track record of managing multiple brands under one umbrella. Strategic Brand and Marketing (Highly preferred) or any related qualification Minimum of 10 years of experience in a similar role, with at least 5 years in a leadership capacity Strong focus on customer experience. Requirements Luxury Experience: want to make sure they have luxury branding experience luxury fashion is the best, but any type of luxury experience is good, Multi-Brand Experience: they have experience in managing multiple brands under one brand umbrella, (preferable Luxury clothing brands) Understanding marketing and branding discipline is very different from marketing. Desirables: Entrepreneurial mindset Legacy-focused approach Curiosity and adaptability Global perspective and understanding of consumer behaviors. Required Demeanor: Oriented towards loyalty and excellence. Cultivation of intellectual curiosity Commitment to a culture of excellence Passionate about the fashion industry Email marlene@servicesolutions.co.za

Location: Johannesburg, Gauteng, ZA

Posted Date: 8/22/2025