Junior Category Development Manager (m/f/d)

Über den Job You love strong brands - we love strong personalities! Become part of Danone and our team with the successful brands Volvic, Aptamil, Activia, Actimel, Alpro and more. Understand various factors at play driving category and brand performance within the market and with our retailers by category management approaches, creating innovative sell-in stories and activation plans to drive growth Defining these category, consumer and shopper insights into co-building the category vision for the category to guide all commercial teams in their executional plans, contributing to the overall category vision Develop shopper activation campaigns that are transferring key communication messages to the point of sale to drive consideration and purchase Integrating various data insights to enhance category strategies and align with brand and customer plans, including Category PICOS and instore activation Strong crossfunctional collaboration with Field Force to prioritize and enable execution of instore communication Steer and Manage external agencies to provide best-in-class material to communicate and educate towards shopper Balances external realities with internal objectives and supports cross-functional commercial teams towards commercial execution excellence Development and implementation of category-specific 4P strategies and tactics; Innovation GTM Strategy Crafting; Translation of the brand strategy into strong implementation plans in different sales channels cooperating with Marketing and Key Account Ensure bottom up plans deliver against target, and capture risk and mitigation opportunities to gap close Performance measurement and tracking (Listings, Innovations, Distribution) • Ad Hoc reporting / presentations Budget Management Support on Cross-functional Topics (Product Visuals, Team Meetings Organization, Customer Meetings) Implement Category Growth Drivers relevant to Customer / Channel Drive category partnerships with the strategic customers providing them with actionable category, shopper-and consumer focused insights Über Dich Relevant Business Degree, with a Sales, Marketing or Business management specialization First experience in Marketing / Sales in FMCG are favourable, ideally in Shopper Marketing or Market Strategy Strong analytical, conceptual and presentation skills Advanced communication skills (written, oral and listening) Highly intrinsic motivated to learn and develop (high flexibility, high motivation, resilience and agility) Entrepreneurial Thinking & Solution-oriented Experienced in MS Office: Excel, Word, Outlook, PowerPoint Fluent in English The position is vacant as off September 1st in our German based offices in Frankfurt, Munich or Nürnberg.

Location: Munich, DE

Posted Date: 8/17/2025