Ecommerce Manager

Our Company Camelia Beauty is a beauty start-up that was created 10 years ago and is the parent company of the independent beauty brand Le Mini Macaron (LMM). Originally famous for our mini gel manicure kit, the LMM brand today encompasses an assortment of creative nail, hand, and foot products that bring color and care to beauty lovers worldwide. We are a young, dynamic, and international company with team members from all over the world. Le Mini Macaron is sold globally in retailers like Sephora, ULTA, Target, ASOS, Zalando, Douglas, Primor and more. Our brand has been featured in such leading media as Elle, Marie Claire, Cosmopolitan, Glamour, Teen Vogue, Allure, and many others. With a head office located in Barcelona, our team operates across Europe, the US, and China. About the Role We are seeking a data-driven, detail-oriented, and entrepreneurial E-commerce Manager to lead and grow our DTC channels — specifically our Shopify-powered US/global and EU websites. You’ll act as the General Manager of our online store, owning daily operations, digital merchandising, and web performance, while managing a small cross-functional team. This role is ideal for someone who thrives on scaling e-commerce businesses, enjoys solving operational and UX challenges, and can balance analytical rigor with creative execution. Key Responsibilities: 1. Website Ownership & Revenue Growth Own the strategy and day-to-day operations of both Shopify storefronts (US & EU) Drive site performance, UX improvements, and conversion rate optimization Scale the website from $2M to $5M in annual sales Execute campaigns, product launches, seasonal refreshes, and promotional strategies 2. Project & Team Management Manage and develop 1–2 direct reports (e.g. content or operations roles) Oversee site development projects in coordination with internal/external developers Define and execute roadmap for technical improvements and feature updates 3. Web Merchandising & E-commerce Operations Manage onsite product merchandising, categorization, and navigation Collaborate with supply chain teams on inventory visibility and sell-through Coordinate closely with the marketing team to align promotions, creative assets, and storytelling 4. Performance Analysis & Insights Monitor KPIs using GA4, Shopify Analytics, and Excel Provide weekly reporting on site performance, traffic, conversion, AOV, and SKU productivity Identify insights to inform growth strategies and merchandising tactics Our Ideal Candidate 3–5 years of hands-on e-commerce management experience, preferably within a fast-paced consumer brand Proven success scaling a DTC website from $1M to $5M in annual revenue Strong experience working on Shopify Experience managing a small team and collaborating cross-functionally with developers, creatives, and marketing Skilled in Excel, Google Analytics 4, and digital merchandising tools Strong organizational and project management skills Able to independently lead initiatives, problem-solve, and hit KPIs Why Join Our Team? Le Mini Macaron is a fast-growing brand and we are looking for passionate, ambitious people who are hungry to learn and contribute to our growth. You have the opportunity to work on an international, indie beauty brand in the heart of Barcelona that is growing quickly and ambitiously in the US and across Europe. We partner with world class retailers and media, test cutting edge digital marketing tactics, and are constantly challenging ourselves with what’s new and what’s next. All of this, while retaining our indie-brand, startup spirit and uniquely supportive team culture! With this role, being part of our team includes: Full-time contract with competitive salary according to your experience 22 working days of paid vacation Annual work-from-home days Barcelona office located in the bustling city center (near Diagonal metro station) Dynamic, international team, with more than 10 nationalities Team building events Yearly performance reviews Birthday celebrations Employee discount on all products (including for friends & family) Fresh fruit and coffee Dog friendly office! If you are a strategic thinker with a passion for digital marketing and a proven track record in performance-driven roles, we invite you to apply for this exciting opportunity to lead our digital transformation and drive significant business growth.

Location: Catalonia, ES

Posted Date: 7/20/2025