Crypto Growth Marketer

active 5 months ago Crypto Growth Marketer Open to offers I’m a Growth Marketer with over 7 years of experience and a strategic mindset shaped by my background as an engineer. I’ve spent the past 4 years helping scale crypto education businesses, working closely with two of the top 5 crypto players in Brazil. My focus was on building funnels and marketing strategies to reach the retail audience (mass market), particularly those new to crypto. One of these projects centered on crypto trading, while the other focused on buy-and-hold strategies and fundamental analysis. In both, I built and scaled 7-figure funnels that successfully connected complex topics to a broad audience. This hands-on experience gave me a deep understanding of how to engage and educate retail users entering the crypto ecosystem. I’ve always been curious about experiencing the other side of Web3—being part of a project that aims to scale and make a difference for this same audience. Fully invested in crypto myself, both financially and intellectually, I bring a unique perspective as a marketer, investor, and believer in blockchain’s transformative potential. With fluency in Portuguese, English and Spanish, and a global outlook shaped by extensive travel, I combine adaptability, empathy, and analytical thinking to drive impactful growth. I’m excited to bring my expertise to projects that aim to push Web3 adoption to the next level. Current Location: Rio de Janeiro, Brazil Languages: English, Portuguese (Brazil), Spanish (Latin America) Skills: Digital Marketing, Content Marketing, Marketing Strategy, Process Improvement, Contact Me Head of Marketing and Operations MPC Education Led marketing and product strategies for one of Brazil’s most prominent educational projects in cryptocurrency, designed to empower beginners, intermediates, and advanced learners in topics ranging from fundamental investment analysis to trading strategies. Built comprehensive sales funnels from scratch, connecting all stages of the customer journey, and implemented tracking systems to ensure data-driven decisions. Played a key role in product development, from concept to market launch, tailoring educational content to meet diverse audience needs and positively impact thousands of lives. Structured the CES (Customer Experience and Support) and commercial operations teams, creating seamless connections between marketing and sales through strategic e-marketing initiatives. Oversaw automation processes, including the redesign of marketing setups to improve efficiency and scalability. Managed a lean yet high-performing team, achieving exceptional results with limited resources while fostering an outstanding work environment. Focused on education as a transformative tool, contributing to initiatives aimed at empowering individuals through accessible and impactful learning experiences. Skills and Projects Community Management, Growth, Project Management, Problem Solving Directed one of Brazil’s most successful educational initiatives in cryptocurrency, building and executing sales funnels tailored to teach audiences at all levels, from beginners to advanced traders. Positioned the company’s founder as the leading crypto expert in the field, significantly increasing brand authority and audience trust. Developed the entire content framework and strategy, leveraging qualitative insights to create high-performing funnels that effectively converted leads into loyal customers. Achieved a record-breaking milestone by taking the company’s revenue beyond seven digits, while creating a sustainable model for continued growth. Collaborated with cross-functional teams to refine the interpretation of data and translate findings into actionable marketing strategies. Developed a comprehensive content framework, enabling data-driven insights to refine qualitative aspects of the sales funnel. Championed education as a transformative vehicle, helping thousands of students gain critical knowledge and skills in cryptocurrency and investment. Education Bachelor’s Degree in Production Engineering from Universidade Federal Fluminense (July 2011 - July 2018) I believe the systemic vision I’m cultivating as a Production Engineering undergraduate equips me with the essential tools to shape the future I envision for myself and contribute meaningfully to my country. This field of study emphasizes a holistic approach to problem-solving, a critical skill for professionals who thrive on continuous challenges and innovation. J-18808-Ljbffr

Location: Rio de Janeiro, Rio de Janeiro, BR

Posted Date: 7/11/2025