Marketing Associate, Livestream Team

Join to apply for the Marketing Associate, Livestream Team role at Shopee Join to apply for the Marketing Associate, Livestream Team role at Shopee About The Team We are looking for a highly motivated and hands-on individual to join our SG Marketing team as part of the Livestream Team. This role is perfect for someone who thrives in a fast-paced environment and is passionate about livestream production and campaign strategy. You will play a pivotal role in planning and executing engaging livestream campaigns to grow our ecosystem, boost platform engagement, and drive sales. About The Team We are looking for a highly motivated and hands-on individual to join our SG Marketing team as part of the Livestream Team. This role is perfect for someone who thrives in a fast-paced environment and is passionate about livestream production and campaign strategy. You will play a pivotal role in planning and executing engaging livestream campaigns to grow our ecosystem, boost platform engagement, and drive sales. Job Description Livestream Production & Execution Lead the end-to-end production of livestreams for major campaigns (e.g. Double Digit Sales, Super Shiok Sale, Mid-Month Mall Sales, and seasonal events), from content ideation, brand nomination, content planning, to real-time stream management Set up and operate livestream production equipment (cameras, audio gear, lighting, switchers) and manage studio infrastructure, ensuring seamless execution across both studio and remote setups Troubleshoot technical issues swiftly during live broadcasts to minimise disruptions and ensure a smooth viewer experience Continuously optimise stream quality and workflow based on performance insights and post-stream feedback Campaign Planning & Strategy Lead the end-to-end planning and execution of livestream marketing campaigns, ensuring they are aligned with key business objectives and topline growth targets Work closely with internal teams (e.g. Marketing, BD, KOL, and Product) to develop and run engaging, high-impact livestream campaigns that drive user engagement and sales Manage the Livestream Incentive Program, including its planning, execution, and performance tracking, to attract, retain, and grow a strong pool of streamers on the platform Performance Tracking & Optimisation Monitor and analyse livestream campaign performance, leveraging data to optimise future campaigns Build performance dashboards and trackers (GSheets or Excel) to provide clear reporting on key metrics Competitive & Market Intelligence Stay updated on competitor livestream trends and innovations, identifying best practices and opportunities for differentiation Requirements Bachelor’s degree in Business, Marketing, Arts in Media Production, Media Studies, Mass Communication or any relevant discipline Strong technical know-how of livestream tools (e.g., OBS) and hands-on production experience, including studio management and camera, lighting and audio setup Strong communication and interpersonal skills to manage stakeholders and partners Excellent organizational, analytical, and problem-solving abilities Proficiency in Microsoft Excel and PowerPoint; familiarity with Google Sheets Comfortable navigating a dynamic marketing environment Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Business Development and Marketing Industries Internet Marketplace Platforms and Technology, Information and Internet Referrals increase your chances of interviewing at Shopee by 2x Sign in to set job alerts for “Marketing Associate” roles. Marketing Communications Executive - Singapore Marketing Partnerships Associate - Online Marketing, Regional Brand & Growth Marketing Brand Marketing Associate - Regional Marketing Carlsberg Asia Graduate Trainee Program (Singapore) Product Marketing Manager, Ads Marketing Assistant Manager, Brand Partner Marketing Online Marketing, Ad Tech Operations Associate (Campus Hiring 2025) Loyalty Marketing Associate (Communications) Public Relations Executive - Regional Marketing (Campus Hiring 2025) KOL Management Intern - Singapore Marketing (Fall 2025) User Growth Intern, Singapore Marketing (Fall 2025) E-commerce & Retail Marketing Manager, SEA Marketing Intern (Brand Development & Social Media Management) Marketing Solutions Partner (Ads) - Regional Brand & Growth Marketing Regional Affiliate Marketing Associate, Affiliate Marketing Strategy Corporate Communications Executive - Regional Marketing Marketing Projects Associate, Singapore Marketing We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr

Location: Singapore, Pedra Branca, SG

Posted Date: 7/10/2025