Data Analyst

A Data Analyst is required for collecting, analysing, and interpreting data to help drive business decisions. They focus on market trends, sales performance, customer behaviour, and operational efficiency. Key Responsibilities: 1. Data Collection & Management * Gather and clean data from various sources, including sales reports, website analytics, CRM systems, and customer feedback. * Maintain databases and ensure data accuracy and consistency. * Work with different teams (marketing, sales, supply chain) to collect relevant business data. 2. Sales & Performance Analysis * Track and analyse sales trends for kitchen and bathroom products. * Identify best-selling products, seasonal trends, and underperforming items. * Provide reports on revenue, profit margins, and customer buying patterns. 3. Customer & Market Insights * Analyse customer behaviour, demographics, and preferences to improve product offerings. * Study competitor pricing, promotions, and market positioning. * Conduct market research to identify opportunities for new product launches. 4. Operational & Supply Chain Analysis * Assess inventory levels and forecast demand to prevent overstocking or shortages. * Analyse supplier performance, lead times, and procurement efficiency. * Optimize logistics and delivery data for cost reduction and efficiency. 5. Digital & E-commerce Analytics * Monitor website traffic, conversion rates, and customer journey analysis. * Evaluate digital marketing campaigns (SEO, PPC, email, social media) and ROI. * Identify areas for website improvements to enhance user experience and sales. 6. Reporting & Visualization * Create dashboards and reports using Excel, Power BI, Tableau, or similar tools. * Present findings to management and stakeholders with clear insights and recommendations. * Automate data reporting to improve efficiency and accuracy. 7. Forecasting & Business Strategy Support * Use predictive analytics to forecast sales, demand, and market trends. * Support pricing strategies by analysing cost structures and competitive pricing. * Assist in financial modelling and budgeting for future business growth. Key Skills Required: ✅ Proficiency in data analysis tools (Excel, SQL, Power BI, Tableau) ✅ Strong understanding of kitchen & bathroom product sales and market trends ✅ Experience with e-commerce analytics (Google Analytics, Shopify, etc.) ✅ Knowledge of CRM and ERP systems (Salesforce, SAP, etc.) ✅ Strong problem-solving and critical thinking skills ✅ Excellent communication skills for presenting insights

Location: Scunthorpe, North Lincolnshire, GB

Posted Date: 7/9/2025