Trade Marketing Coordinator

Position Title: Trade Marketing Coordinator (Departmental & Specialized stores) Location: Mexico City The Trade Marketing Coordinator will be responsible for developing and executing strategic trade marketing initiatives to drive sales and enhance brand visibility within the retail channel. This role involves collaborating closely with customer marketing, marketing team, and sales team, focused on key retail partners to develop and implement effective trade marketing programs. This position will be responsible for aligning the execution plan of all Company's segments, making resources more efficient according to the most important seasons by category. Job Responsibilities Strategy: Annual category planning focused on the 5ps to ensure the best shopper experience Develop and execute trade marketing plans aligned with overall marketing and sales objectives. Collaborate with sales teams to identify opportunities for growth within retail channels. Create promotional campaigns and incentives to drive sales and increase brand awareness at POS Maximize the different strategies of the customers with Omnichannel/Retail Media proposals Implement and suggest marketing materials, POS displays, and sales collateral tailored to specific retail channels. Analyze market trends, competitor activity, and consumer insights to inform marketing strategies. Presentation to clients of 360° proposals Lead cross-functional teams to ensure seamless execution of marketing initiatives. Monitor and evaluate the performance of trade marketing programs, making recommendations for optimization and actions plans – One Pagers / Scorecards / Reports Build and maintain strong relationships with key retail partners. Manage trade marketing budgets effectively, ensuring ROI targets are met. Execute the Perfect Store winning special spaces in top stores. Bi-weekly trade visits to detect opportunities, identify competitive promotional activities, launches and exhibitions. Qualifications • Bachelor’s degree in Marketing, Business, administration, communications or related field Experience 1-3 years in Trade Marketing, Customer Marketing, Sales, Marketing or Costumer Insights preferably within the technology, telecommunications, mass consumption or small appliances industry. Experience in Departamental and Specialized Stores is a strong plus (Palacio de Hierro, Liverpool, Sears, Coppel, Elektra) Strong understanding of different retail channels, category segments and the consumer needs and decision-making factors, in order to recommend the best trade marketing plans. Promotor and POP design agency management Skills: Leadership & people skills Analytical mindset and data analysis Proactive and drive for results Negotiation Skills Data Oriented Capacity of building strong teamwork Being able to synthetize analysis to create effective strategies. Planning and numerical capabilities. High Organization Skills. Strong thinking/problem-solving skills which can be applied to business processes with a "can-do" attitude Creative thinking Strong communication and interpersonal skills, ability to collaborate with multidisciplinary teams. Demonstrated ability to handle multiple priorities

Location: Mexico City, Mexico, MX

Posted Date: 7/6/2025