Digital Analyst

Our Story From its inception in 1994, Chrissie Ruckers vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money. In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything and provided with a second-to-none shopping experience - and so The White Company was born. Today, the company that began as a 12-page mail-order brochure has become one of the UKs fast-growing multi-channel retailers and a leading lifestyle brand with 75 stores across the UK and a highly successful online business. Our Role Were looking for a highly skilled technical Digital Analyst to manage and optimise our digital analytics capabilities across web and app platforms. This role will manage the end-to-end implementation of tagging and the data layer, ensuring accurate and meaningful data collection that drives business insights. Youll collaborate closely with Product Owners, Developers, and cross-functional teams to deliver actionable reporting, champion data quality, and support self-serve analytics across the business. What Youll be Doing Oversee the implementation and maintenance of the digital data layer and tagging infrastructure, primarily using Adobe Launch. Ensure high-quality, reliable tracking and data integrity across digital platforms. Translate business requirements into robust analytics specifications, collaborating with Product Owners and Developers from definition through validation and delivery. Identify and address data gaps, continuously improving tracking accuracy and insight capabilities. Build and maintain regular performance dashboards and KPI reports to support teams including Trade, Product, UX, and Marketing. Produce regular and ad-hoc analysis using Adobe Analytics and Contentsquare, offering meaningful insights and actionable recommendations for the Optimisation team, Trade team and wider business Supporting AB test measurement and post-test analysis within Optimisation. Collaborate with external analytics partners and internal insight teams to ensure alignment, consistency, and knowledge sharing. Promote a culture of data-driven decision-making by enabling self-serve reporting and analytical tools across the business. Support ad-hoc analytics queries using Adobe Analytics and Contentsquare Align with the wider Insight team to ensure consistency and sharing of findings. The skills and experience youll need Technical Expertise : Strong hands-on experience with Adobe Analytics, Adobe Launch (or other tag management systems), and structured tagging processes. Proven ability to troubleshoot and resolve tracking issues. Analytical Skills : Confident in handling complicated data, performing in-depth analysis via web analytics tools primarily Adobe Analytics (but also including Contentsquare and Power BI). Communication : Ability to clearly present findings through dashboards, visualisations, and presentations. Skilled at translating data into actionable insights for both technical and non-technical stakeholders. Desirable Skills Enjoys problem solving Driven and proactive with their approach Strong attention to detail who takes pride in their work Understanding of User Experience, CRO (Conversion Rate Optimisation) and AB testing measurement Ability to establish strong relationships across various stakeholders and 3 rd party partners What well offer you At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries. Discount -Up to 50% discount (dependent on contract type) Holiday 25 days, increasing to 28 days with length of service Holiday Buy opportunity to buy up to an additional 5 days holiday 10% Bonus Potential - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme. (dependent on contract type) Perkplace Benefits Platform offering a variety of discounts across wellbeing and lifestyle Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing Continued Development we offer structured support from our own in house Learning and Development Hub Pension Scheme Life Assurance Private Medical Additional Benefits Fruit basket daily Tea and coffee provided Working from Home - option to work from home on Mondays and Fridays Social - Christmas party/social events throughout the year Seasonal Sample Sales Volunteer Day - with a charity of your choice Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym Our Sustainability statement of commitment We are committed to building a sustainable legacy that will enable a brighter future for people and our planet. We believe this should be reflected in everything we do Our Equality Diversity and Inclusion statement of commitment At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities. We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong. We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process. We'd love you to join us on our journey.

Location: West London, South East, GB

Posted Date: 7/4/2025