Associate Director – Performance Marketing

ABOUT US Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience. The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commerce- like trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000 satisfied customers and over 2000 interior designers. The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada. Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations. The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world. Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit: https://www.livspace.com/ About the Role: We are seeking a highly skilled Associate Director – Performance Marketing with a strong technology background to drive our digital growth strategy. This role demands an expert in paid marketing, data-driven decision-making, and budget optimization. You will oversee multi-channel digital campaigns, ensuring maximum ROI and growth at scale. Key Responsibilities: Develop and execute performance marketing strategies across Google Ads, Meta, Programmatic, LinkedIn, and other digital platforms . Manage and optimize a ₹5 Crore annual performance marketing budget to achieve business KPIs. Oversee SEO, SEM, Display Ads, Affiliate Marketing, and Retargeting campaigns . Leverage data analytics, AI-driven insights, and automation tools to enhance marketing efficiency. Collaborate with product, tech, and creative teams to optimize ad performance and landing page experience. Drive conversion rate optimization (CRO) strategies to enhance customer acquisition. Monitor CAC, LTV, ROAS, and other key performance metrics , ensuring sustainable scaling. Stay ahead of industry trends, new ad formats, and emerging digital marketing innovations . Lead and mentor a high-performance marketing team. Key Requirements: 6 years of experience in performance marketing within a technology-driven environment. Proven track record of managing large-scale budgets (₹5 Crore annually) and delivering strong ROI . Expertise in Google Ads, Facebook/Instagram Ads, LinkedIn Ads, Programmatic Advertising, and Affiliate Marketing . Strong analytical skills with experience in Google Analytics, Adobe Analytics, and data visualization tools . Hands-on experience with A/B testing, attribution modeling, and marketing automation platforms . Deep understanding of customer segmentation, audience targeting, and personalization techniques . Experience working with MarTech and AdTech stacks for data-driven campaign execution. Strong leadership skills with experience in team management and stakeholder collaboration . Excellent communication and problem-solving abilities. Preferred Qualifications: Experience in B2C, D2C, or SaaS businesses . Knowledge of SQL, Python, or other data analysis tools is a plus. Previous experience scaling digital marketing in high-growth startups or enterprise-level tech companies.

Location: bangalore, IN

Posted Date: 6/30/2025