Brand & Category Lead – Spiritual D2C Commerce

Location: Bangalore, HSR CTC Range: Up to 35 LPA Role Overview We are looking for a Category/Brand Manager – D2C & E-commerce to lead planning, execution, and growth of our online commerce business. This role will own the end-to-end management of our e-commerce website (https://www.blezd.in/collections/akshaya-tritiya-collections-akshaya-tritiya-blessed-jewelry), product merchandising, operations, performance tracking, and revenue outcomes. Key Responsibilities Own category strategy and execution across the company's D2C offerings Manage the Shopify website end-to-end including product uploads, collections, banners, SEO, plugins, and checkout flows. Collaborate with design and tech teams to improve UX, performance, and mobile optimization. Plan and execute merchandising strategies: pricing, offers, bundles, and inventory management. Track and optimize funnel metrics: sessions, conversions, bounce rates, and repeat purchases. Work with logistics and ops teams to streamline order fulfillment, returns, and SLA adherence. Coordinate with marketing teams for campaigns, performance marketing, and CRM activities. What we’re looking for: Someone who has built and scaled consumer brands (from 0 to INR 1cr), ideally in lifestyle, wellness, or FMCG Deep understanding of user psychology, motivation, and buying behavior Ability to define positioning, build narratives, and own GTM for scale Experience in identifying product-market fit and owning category performance end-to-end Comfort working cross-functionally across content, marketing, design, product, growth, and ops Good to Have Experience in spiritual, cultural, wellness, or FMCG categories. Exposure to logistics, warehousing, or supply chain planning. Strong design or creative sense to influence visual merchandising. What you’ll own: Brand identity, positioning, and go-to-market strategy Consumer insights and user-led innovation Product storytelling, packaging, and campaigns P&L for the category – from pricing to margins to scale Why Join Us? Shape a high-growth e-commerce channel in a mission-led company. Solve for a billion Indian users with deep cultural context. High ownership, fast-paced environment, and strong founder backing. Competitive CTC offered Share your updated CV at talent@appsforbharat.com for a quick turnaround!

Location: bangalore, IN

Posted Date: 6/17/2025