Senior Technical Program Manager – AdTech & MarTech

Job Title: Senior Technical Program Manager – AdTech & MarTech Location: Hyderabad Job Type: Full-Time Experience Level: 15 Years Team: Marketing Technology & AdTech Engineering Team About the Role We are seeking a Senior Technical Program Manager (TPM) with deep expertise in AdTech and MarTech platforms , including campaign management systems, customer data platforms (CDPs), digital advertising technologies, and marketing automation tools. The TPM will lead cross-functional programs to deliver scalable, secure, and data-driven digital marketing and advertising capabilities across the enterprise. This is a strategic leadership role interfacing between engineering, product, marketing, analytics, and data science teams. You will drive execution of platform modernization and ecosystem integration efforts that power personalized experiences, media efficiency, and customer engagement at scale. Key Responsibilities Lead end-to-end technical programs across AdTech and MarTech ecosystems , including platforms such as Salesforce Marketing Cloud, Adobe Experience Platform, Bird, CDPs (e.g., MParticle, Tealium), DSPs, DMPs, and SSPs . Drive integration and orchestration between first-party data sources , identity resolution platforms , and ad-serving systems to deliver consistent and privacy-compliant user experiences. Collaborate with architects and product managers to define technical architecture, roadmap alignment, and delivery milestones. Oversee delivery of marketing automation workflows , real-time audience segmentation, media tagging , and data synchronization pipelines. Champion Agile practices using Scrum or SAFe , define epics, stories, acceptance criteria, and delivery KPIs. Drive integration with data platforms (Snowflake, S3) and analytics tools for performance attribution, A/B testing, and campaign ROI tracking. Define and enforce governance standards for tracking, consent, compliance (e.g., GDPR, CCPA), and secure data flow across advertising platforms. Work with data engineers and analytics teams to ensure reliable telemetry, measurement, and reporting pipelines. Interface with global marketing stakeholders to manage rollouts, training, and change management. Present program updates to senior leadership, translating technical progress into business impact narratives. Manage incident response for critical marketing systems and coordinate post-mortems for system failures or campaign issues. Minimum Qualifications 12 years of technical program or product management experience in digital marketing, advertising technology, or customer engagement platforms . Solid engineering background with 8 years in AdTech/MarTech integration, data engineering, or platform architecture . Experience implementing or managing technologies such as Salesforce Marketing Cloud, Adobe Analytics, Braze, Bird, Optimizely, Quantum Metrics or similar . Strong understanding of identity management, cookie-based targeting, tag management, and server-side tracking . Experience with cloud-native platforms (AWS, GCP, or Azure) and tools like Lambda, S3, Cloud Functions, Pub/Sub . Familiarity with data privacy frameworks (GDPR/CCPA), consent management tools , and secure customer data handling practices. Strong command of Agile delivery frameworks and tools (e.g., Jira, Confluence). Exceptional stakeholder engagement and executive reporting abilities. Preferred Qualifications Experience with programmatic advertising ecosystems , including DSPs, SSPs, RTB, header bidding , etc. Experience with data lake architectures and real-time streaming systems (e.g., Kafka, Kinesis). Background in customer journey orchestration, multi-touch attribution , and media performance measurement. Certifications in PMP, Agile, or cloud platforms (AWS) . Prior experience in domains like Retail, E-commerce, or D2C where digital customer experience is core to the business.

Location: hyderabad, IN

Posted Date: 6/17/2025