Marketing Director

Marketing Director Do you have a proven track record of leading marketing strategy within the sports industry? Are you passionate about building brands that resonate globally? Do you thrive in a dynamic and entrepreneurial environment? MacGregor Black is partnering with a leading global sports brand in the search for a Marketing Director . This is a permanent role based in Manchester. This pivotal role will shape the brand’s direction, drive market impact, and ensure a consistent and compelling brand experience across all consumer touchpoints. Key Responsibilities: Define and lead the brand strategy , ensuring a clear, authentic identity that connects with core consumer groups across key sporting markets. Build and maintain a distinctive brand framework , including purpose, tone of voice, visual identity, and messaging architecture. Lead the creation of seasonal campaigns and storytelling platforms that build emotional connection, drive brand equity, and differentiate in a competitive sports landscape. Manage internal and external creative partners to deliver world-class assets that elevate brand perception and drive awareness. Develop and lead brand partnerships with athletes, ambassadors, federations, and key cultural voices to strengthen authenticity and reach. Partner with product, retail, and digital teams to ensure brand strategy is reflected in consumer journeys, launches, and merchandising. Leverage insights and analytics to measure brand health , track campaign performance, and guide strategic decisions. Champion brand consistency and excellence across all touchpoints, from global initiatives to regional execution. What We're Looking For: Proven experience in a Marketing Director or Head of Marketing role within a sport, performance, or lifestyle brand. Strong background in brand development, positioning, and storytelling . Experience building brands internationally, with deep consumer understanding across multiple markets. Demonstrated leadership in managing creative teams, external agencies, and cross-functional stakeholders. Passion for sport, culture, and innovation with a consumer-first mindset. Excellent communication and presentation skills, with the ability to inspire and influence at all levels. For more information, please contact Asher Hart today.

Location: Manchester, GB

Posted Date: 6/16/2025