Senior Performance Marketing Manager, Google

Senior Performance Marketing Manager, Google Join to apply for the Senior Performance Marketing Manager, Google role at Launch Potato . WHO ARE WE? Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato connects advertisers to customers throughout the entire consumer journey, from awareness to consideration to purchase. The company is headquartered in Delray Beach, Florida, with a diverse international team across over a dozen countries. Launch Potato values a high-performing, entrepreneurial culture and is always looking for like-minded teammates. MUST HAVE: 4 years of experience managing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) Ability to manage large budgets and meet ROAS and revenue KPIs independently Strong analytical skills with tools like Looker, Tableau, Excel (Pivot Tables, Vlookups) Ability to create compelling ad copy and collaborate on creative assets Excellent communication and collaboration skills across teams EXPERIENCE: Minimum of 4 years managing Google Ads campaigns, with experience across multiple campaign types and independent data reporting and action. YOUR ROLE: Lead strategy, execution, and optimization of Google Ads campaigns to drive growth and profitability across various channels and verticals. Outcomes (Performance Expectations): Own pacing, reporting, and performance for all campaigns, ensuring goals are met Manage creative assets and maintain an organized asset library Plan, launch, and optimize campaigns with clear objectives Monitor and optimize campaigns for higher CTR, lower CPA, and increased ROAS Document tests and share learnings with teams Collaborate with stakeholders to identify trends and provide updates Use research tools to identify growth opportunities Become the internal expert on Google Ads strategy Competencies: Deep knowledge of Google Ads ecosystem Data-driven decision making Organizational skills for managing multiple campaigns Cross-functional collaboration Proactive performance improvement mindset Clear communication skills Adaptability in a dynamic environment We are committed to diversity, equity, and inclusion, and are an Equal Employment Opportunity employer. J-18808-Ljbffr

Location: Brasil, BR

Posted Date: 6/16/2025