Digital Marketing Specialist

Max Mara Fashion Group è riconosciuta in tutto il mondo come il precursore del pret-à-porter moderno. Prima azienda di confezione italiana, nata nel 1951, con l’intento di proporre abbigliamento femminile “haute de gamme” prodotto secondo processi industriali d’eccellenza. Passione, impegno e tradizione hanno creato uno stile di moda unico: 9 brands 60 collezioni per stagione 14.000.000 capi venduti all'anno 105 Paesi nel mondo 2.500 negozi monomarca 10.000 negozi multimarca 27 lingue parlate 5.500 collaboratori nel Mondo Il nostro assetto organizzativo si basa su 44 Dipartimenti tra cui Fashion Design, Marketing & Sales, Operations, Retail, ICT, Architecture Design, Economics, BI, etc. Nel 2013 è nata la Digital Division, con l’obiettivo di integrare gli asset digitali dell’azienda, nonché le soluzioni e i servizi relativi all’e-commerce e al marketing digitale. Lavorare nel nostro Gruppo significa passione, superare nuove sfide, imparare gli uni dagli altri, condividere una visione, lavorare in Team… scopri il tuo potenziale con noi e tutto questo può diventare realtà! YouAreWelcome JoinUS Job Description The Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads. Qualifications Plans and executes web campaigns, SEO/SEM, database building, email campaigns Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI) Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs Thinks proactively about new marketing development strategies Plans, executes and evaluates experimental actions and conversion tests Uses analytical skills to evaluate the customer experience across multiple channels and touch points Optimizes the use of funnels and conversion points tools Collaborates with agencies and other external suppliers Analyzes emerging technologies. Acts as a point of reference for any new implementations where appropriate Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of responsibilities Adopts significant behaviors and promotes operational/cultural actions for Sustainable Development, oriented towards the care of the environment, business processes and community Additional Information Deep expertise in technical SEO At least 3-5 years of experience in the role Strong collaborative skills Ability to build relationships in cross-functional contexts J-18808-Ljbffr

Location: reggio-emilia, IT

Posted Date: 6/16/2025