Site Experience Manager

The Site Experience Manager will own the end-to-end user journey across the brand’s eCommerce sites. This role is responsible for optimizing usability, performance, and conversion through close collaboration with UX, development, merchandising, and analytics. Acting as the strategic lead for digital experience, this person will ensure the continuous improvement of the customer journey across global brand sites, aligning business goals with user needs. The Site Experience Manager will also oversee the Digital Experience Analyst, ensuring that behavioral data, testing insights, and performance metrics directly inform UX improvements and prioritization. Responsibilities UX Optimization & CRO Identify and prioritize enhancements to improve usability, navigation, and conversion. Partner with UX Designers to translate customer insights into frictionless digital experiences. Lead planning, execution, and measurement of A/B tests and CRO experiments. Monitor KPIs related to user experience and conversion, such as bounce rate, CR, cart abandonment, and engagement. Digital Development Planning Coordinate website updates in collaboration with UI Developers, ensuring alignment with merchandising and marketing calendars. Lead the weekly sprint planning process for design and development cycles. Oversee QA of all customer-facing features to ensure quality, responsiveness, and mobile optimization. Data-Driven Optimization Collaborate closely with the Digital Experience Analyst to uncover friction points and prioritize solutions based on user behavior and funnel performance. Use heatmaps, click data, and conversion analysis to guide design decisions and sprint priorities. Translate analytical insights into actionable tasks for UX/UI design and development. Cross-Functional Alignment Serve as the connective tissue between eCommerce, creative, product, and customer service teams to ensure customer insights and business priorities are reflected in the site. Leverage cross-functional reports and data sources to uncover actionable insights and validate design strategies. International Site Management Ensure consistency of experience across all regional sites (US, Mexico, Brazil, UK, Canada, Australia, Chile, and more), while accounting for localization needs. Support translations and structural adjustments by market when needed. Requirements 5 years of experience in digital product, UX optimization, or eCommerce operations. Strong understanding of user behavior, digital analytics, and mobile-first UX best practices. Experience managing Shopify Plus sites (or similar platforms). Working knowledge of A/B testing tools (e.g., VWO, Hotjar, Clarity, Optimizely, Google Optimize). Exceptional project management and cross-functional communication skills. Bilingual in English and Spanish; Portuguese and other languages are a plus. Attach your CV in English.

Location: Naucalpan de Juárez, MX

Posted Date: 5/29/2025