TOTAL Deutschland GmbH

B2C Sales Director TotalEnergies

Job Location

cádiz, Spain

Job Description

Academic Training and / or Years of Experience University higher education High level of English (spoken and written), at least B2 Experience in Commercial Management (minimum 10 years) Experience in team management (minimum 10 years) Knowledge of French is an advantage Master's Degree or Postgraduate studies (business administration, commercial, marketing, etc.) are advantageous Behavioural and Technical Skills : People Management and Leadership Data analysis Business Analysis Customer Experience Management Product Management Negotiation Energy Legislation Strategic Planning Multichannel Strategy Market trends analysis Define the sales strategy in the B2C segment Analyze internal (products, technologies, capacities, resources, services) and external (environment, sector, market, competition) situations Define segmentation, bid positioning, and differentiation strategies Contribute to the definition of the B2C commercial Business Plan (new contracts, churn, margins, purchase price, channel mix), for approval by the B2C P&L Director Implement the sales and commercial strategy for the B2C segment Manage the maintenance and control of the customer portfolio and its margin Design sales campaigns and set their targets Coordinate with the Pricing & Analytics Manager on product characteristics, pricing/margin, and promotions, for the launch of new B2C products Prioritize the development of new B2C products Set final pricing for customers Oversee the development of commercial actions based on market knowledge of customers, competitors, and products, aligned with Total Group's strategic plan in Spain Conduct market studies to support business development Define the Customer Journey in the sales process Oversee partnership opportunities with companies from various sectors (retail, telecommunications, energy, etc.) Manage sales strategies across inbound (CAC, Commercial Offices) and outbound channels (digital, in-person, telemarketing, leads, etc.) Select suppliers for external channels, if applicable Set targets and ensure strategy development, budget approval, and policy adherence Establish relevant criteria, control, and organizational parameters Decide on expenditure, investment, and income forecasts Analyze opportunities and threats Coordinate with other units to harness synergies Represent and defend TotalEnergies' interests in Spain TotalEnergies (PGE Spain) manages 2.6 million B2C customer contracts, 30,000 B2B contracts, operates a power plant with two gas combined cycle units, and ranks as the 4th gas and power supplier in Spain. This role involves high-volume, low-margin activities in a fast-paced, competitive environment with complex products and services. Market volatility and contractual complexity require controlled risk-taking within set parameters. External Relations : Engage with sales channels, partners, external suppliers (consultants, service companies), sector companies (retailers), and companies from other sectors (retail, banking, telecommunications). J-18808-Ljbffr

Location: cádiz, ES

Posted Date: 5/25/2025
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TOTAL Deutschland GmbH

Posted

May 25, 2025
UID: 5175780175

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