Peformance marketing coordinator

Performance Marketing Specialist Are you ready to make an impact in the healthcare industry through digital marketing? We are looking for a Performance Marketing Specialist to lead our performance marketing strategy and drive efficiency, conversion, and profitability across digital channels and marketplaces. Key Responsibilities: Lead the performance marketing strategy, ensuring efficient ad spend across platforms like Amazon, Mercado Libre, Google Ads (PMax, Search, Display), Meta, TikTok Ads, Pinterest Ads, and Programmatic (DSP, DV360). Plan, implement, and optimize paid media campaigns, adjusting bidding strategies and audience segmentation to meet KPIs such as Spend, Sales, ROAS, CR, ACOS, Buy Box win-lose, and CPC. Evaluate and challenge agencies and suppliers to ensure the optimal execution of advertising strategies. Define attribution models and conversion strategies in collaboration with the eCommerce and Sales teams, focusing on data-driven decision-making. Negotiate with marketplaces to ensure premium visibility and growth opportunities through sponsored campaigns, featured content, and more. Optimize product content and PDPs with a focus on Digital Trade Marketing for better conversion and ranking. Monitor, analyze, and report on data using tools like Nubimetrics/Virtual Seller, Google Analytics, and Business Intelligence to drive strategic decisions. Requirements: 4–7 years of experience in performance marketing, digital advertising, or eCommerce, ideally in industries such as healthcare, retail, or FMCG. Proven experience in managing campaigns within marketplaces like Amazon and Mercado Libre. Expertise in Retail Media and paid media strategies, including PPC, bidding automation, and ad spend optimization. Strong negotiation skills and ability to establish win-win partnerships with agencies and marketplaces. Advanced proficiency in English. Desired Skills: Ability to multitask effectively in a fast-paced environment and deliver results under pressure. Strong communication and presentation skills. Data-driven decision-making and strategic thinking. If you’re passionate about leveraging digital marketing to improve healthcare and drive growth, we’d love to hear from you! Apply now and take the next step in your professional career

Location: Ciudad de México, MX

Posted Date: 5/16/2025