Senior Marketing Manager

Senior Marketing Manager Job Summary: We are looking for an experienced and visionary Senior Marketing Manager to lead and elevate our brand presence within the fashion industry. The ideal candidate brings a deep understanding of fashion culture, consumer behavior, and the evolving digital landscape. Key Responsibilities: • Lead, inspire, and manage a diverse marketing team, fostering creativity and accountability. • Develop and implement integrated marketing campaigns that drive brand awareness, customer engagement, and sales. • Oversee media planning and buying across digital, print, social, and out-of-home channels, ensuring alignment with brand identity and market trends. • Identify, negotiate, and manage contracts with fashion influencers, stylists, creators, and brand ambassadors to amplify brand visibility. • Conceptualize and execute high-impact brand activations, pop-ups, runway shows, and events that resonate with the fashion-forward audience. • Collaborate with internal teams (e.g. Design, E-commerce, Retail, PR) to ensure a consistent brand message across all touchpoints. • Analyze campaign performance, generate insights, and present data-driven recommendations to senior leadership. • Stay on top of fashion trends, cultural moments, and consumer insights to keep the brand relevant and aspirational. • Manage marketing budgets, ensuring efficient allocation of resources for maximum impact. Qualifications: • Bachelor's degree in Marketing, Fashion Marketing, Communications, or related field. • Minimum 7 years of progressive marketing experience, with at least 3 years in a leadership role in the fashion, luxury, or lifestyle sectors. • Demonstrated success in managing large teams and leading multi-channel campaigns. • Deep experience in influencer marketing, brand events, and media planning. • Strong network within the fashion and lifestyle influencer community is a plus. • Exceptional organizational, communication, and leadership skills. • Fluent in English (Spanish or other languages a plus, depending on market). • Passion for fashion, cultural trends, and consumer-driven storytelling.

Location: México, MX

Posted Date: 5/9/2025