Senior Brand Manager

ABOUT US From Australia to the World: Typo's Next Chapter Needs You! ✈️ Typo is on a mission to become the global leader in stationery, travel, and gifting. As we gear up for an ambitious brand refresh, we're looking for a Senior Brand Manager who can turn big ideas into even bigger realities. We design products that bring personality to your everyday, turning the expected into the unexpected, the ordinary into the extraordinary. Whether you're planning or creating, bold or understated, we give you the tools to create, play, and make your mark. WELCOME TO THE ERA OF REINVENTION Typo is in the midst of a bold rebrand—reclaiming its place as a cultural disruptor for all. Once known for its cheeky tone and creative personality, Typo built a loyal following by offering stationery, lifestyle, and gifting products that stood out by design. You will be part of our exciting journey as we upgrade all touchpoints of the Typo brand and help to widen the reach of our brand across the world. As the newly created Senior Brand Manager, you’ll be a driving force in this transformation. You’ll lead a high-performing matrix style team, nurturing a culture of curiosity, originality, and accountability. In this role you will be responsible for leading the development and execution of global campaign strategies for key brand categories with the goal of growing and strengthening customer connection, impacting market presence, and driving commercial results. This role brings Typo’s strategy to life through compelling storytelling and globally scalable campaign frameworks. It balances global consistency with local relevance, working closely with regional and cross-functional teams across the business. You will lead the end-to-end development of global go to market campaigns, translate brand strategy into actional marketing plans, work with customer insights/data/research and guide the development of instore and online communication and content. Bring your extensive Brand Marketing experience, along with your love of stationery and gifting, to this exciting new role in Typo. SKILLS & EXPERIENCE Extensive experience in brand/category marketing across omnichannel environmentsDemonstrated experience developing and executing global campaigns with local adaptabilityStrong understanding of customer insights, data-led marketing, and creative strategyProven ability to lead go-to-market processes and manage cross-functional stakeholders within a matrix environmentCommercial acumen with the ability to balance creativity and performanceExceptional communication and leadership skillsProficient in Microsoft Office, especially Excel and PowerPointAgile, solutions-focused and comfortable working in a fast-paced environmentExperience in stationery, lifestyle or travel goods industries (desirable, not essential) OUR CULTURE At Typo, we’re not your average retail team—we’re a bunch of bold thinkers, creative doers, and stationery addicts with a soft spot for the unexpected. We’re proudly part of the Cotton On Group family, but we’ve always marched to the beat of our own doodle-covered drum. Never afraid to colour outside the lines—our culture celebrates individuality and thrives on creative energy. We believe in building careers as unique as the people behind them, and we’re passionate about helping our team grow into the roles they’re made for. Through the Typo Difference, our philanthropic arm, we’re helping empower young people globally with access to education—because creativity should never be held back by circumstance. WHY JOIN US We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide: 50% team member discount off all brands (excl. Ceres Life which is 30% off)‍ A world class office with a state-of-the-art Wellness Centre featuring spa therapists, holistic health experts and free fitness classes (think reformer Pilates classes, personal training sessions, yoga studio, spin room and run club!) A brand-new childcare centre onsite – incredible facilities, indoor and outdoor play areas, subsidised cost, and your kids are right next door!☕️ The Beckley, our in-house café with chef prepared healthy meals, coffee and snacks. You can also grab a nutritious take home meal, taking the stress out of dinner time. Flexible working – enabling you to find the right working rhythm to be at your best. Competitive salary packaging – ensuring we are constantly benchmarking to industry. On-site concierge, let us help you get your life sorted with dry cleaning, car wash and more. An Employee Assistance Program for you and your family. Returning from maternity leave (or primary carer parental leave)? Work part-time and get paid full-time for 2 months, all part of supporting you during your transition back to work. Team mingle celebrations, speaker’s series, surprise and delight moments – the magic happens when we get together. Do you have a dog? Bring them into the office. We love them! At Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us. We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us. We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers. If you have any individual needs in order to fully participate in the recruitment process, please contact us at recruitment@cottonon.com.au so we may support you in completing the job application process.

Location: Dennington, AU

Posted Date: 5/4/2025