Tatvic Analytics - Data Analytics Lead

About Tatvic : Tatvic Analytics is a leading global MarTech and analytics consulting firm, specializing in Google Marketing Platform (GMP) and Google Cloud Platform (GCP) solutions. As a certified Google Partner, we help businesses optimize marketing spend, improve customer engagement, and drive growth through data-driven insights, AI-driven analytics, and advanced marketing technology. Our expertise spans Google Analytics, programmatic campaign management, conversion rate optimization, cloud-based marketing activation, and location-based services. With a strong focus on innovation and technology, we work with leading brands across eCommerce, BFSI, and digital-first industries. At Tatvic, you'll be part of a dynamic team that leverages cutting-edge tools, data science, and automation to solve complex digital challenges and create real business impact. Role Title : Data Analysis & Insights Lead. Mandatory Skills : Google Analytics/Adobe Analytics(mandatory), Google Cloud Platform Exposure, Big Query [SQL expertise], GAIQ. Years of Experience : 4 years. In this role : - Develop a digital analytics strategy, specific to your industry and organization KPIs. - Tailor reporting system and dashboards to your business. - Support client team with ongoing business needs and analytics system maintenance. - Setting up the required reporting system, timeframes, performance metrics, and dimensions. - Providing Google Analytics consulting and Marketing Technology strategy. - Develop analysis and dashboards and have to communicate data-driven recommendations to improve customers business. Mandatory Qualifications : - Excellent Time Management & Proactive approach for taking initiative and getting them executed by the team. - At least 3-4 years of experience working with major business verticals [BFSI, E-commerce, OTT, Publisher, Automobile] in servicing Indian, North American and APAC markets. - Exceptional consulting and Advanced & Statistical analysis (segregation analysis, pre-post analysis, feature attribution analysis, Media Campaign Opportunity analysis(using DDA & Markov Chain), Seasonality Analysis, Market Basket Analysis to identify products/channels that drive value, TV data analysis, Clustering, Linear & Logical Regression, Time Series expertise. - A tool-agnostic analytics consultant. - Good to have : Pre-sales Business flavor. (ref:hirist.tech)

Location: ahmedabad, IN

Posted Date: 5/4/2025