Senior Performance Marketing Manager

We are searching for an experienced Senior Performance Marketing Manager / Senior Paid Media Manager for our client, an e-commerce retailer with over 30 years of industry expertise in the category in which they operate. This is a £multi-million turnover and profitable business. With over 1 million customers, they boast an exceptional service record and excellent TrustPilot ratings. They offer top-quality products at competitive prices. They are looking for a commercially-minded and data-led Senior Performance Marketing Manager to take ownership of their multi-million-pound digital media budget and performance marketing strategy. This role is pivotal in driving high-quality traffic, optimising return on spend, and building a sustainable digital customer acquisition strategy as we scale the business. The Role: Own the delivery of a multi-channel digital marketing strategy, aligning paid and owned media with trading goals, seasonal shifts, and evolving product priorities. Lead the planning and execution of Full Funnel activity across PPC, paid social, and affiliates Use a data driven, analytical approach to improve the effectiveness and efficiency of the budget across the full marketing funnel Build and refine multi-touch attribution models to accurately measure campaign performance. Own key KPIs including traffic volume, RoAS, COS%, CAC and (in time) LTV – ensuring efficient spend and high-value acquisition. Deliver clear, insight-led reporting across all channels, supporting data-driven decision making and performance visibility. Champion a culture of testing from creative optimisation to segmentation and timing. Own agency relationships, ensuring accountability to commercial targets and a continual focus on testing and improvement. The person Proven track record of leading performance marketing strategy and execution in a high-growth eCommerce or DTC business. Strong analytical and commercial acumen – data driven and comfortable owning RoAS, COS, CAC, LTV and traffic targets with a clear view of contribution to the bottom line. MarTech Proficiency: Pmax, Adwords, Microsoft Ads, GA4, GMC, Meta Ads, Tik Tok Ads, and Attribution tools.

Location: Manchester, GB

Posted Date: 5/3/2025