Senior Data Analyst

SENIOR DATA ANALYST (AB TESTING/HYPOTHESIS TESTING) UP TO £75,000 BONUS BENEFITS LONDON Join a market-leading brand where your analytical expertise will shape multi-million-pound pricing and promotional strategies. This is an exciting opportunity to sit at the heart of commercial decision-making, combining deep data science with real-world business impact. THE ROLE: As a Senior Data Analyst, you’ll own end-to-end campaign evaluation and pricing optimisation projects, helping the business make smarter decisions on high-value investments. You’ll collaborate with commercial, trading, and data teams to shape strategies that directly influence the bottom line. Day-to-day responsibilities will include: Analysing promotional campaign performance to identify trends and actionable insights. Designing and refining data-led promotional strategies to maximise customer engagement and ROI. Building pricing models and using scenario analysis to understand impacts across products and segments. Developing frameworks for elasticity modelling, A/B testing, and pricing experimentation. Presenting clear, data-driven recommendations to commercial stakeholders and senior leadership. YOUR SKILLS AND EXPERIENCE: Strong background in analytics, ideally in a retail, FMCG, or pricing-focused environment. Proven ability to use statistical methods (e.g. regression, hypothesis testing) to guide commercial decisions. Hands-on experience with SQL and Python. Comfortable with pricing optimisation frameworks and promotional effectiveness analysis. Strong communication skills – able to distil complex analytics into actionable insight for non-technical audiences. Commercial acumen – you understand how to balance customer value, business growth, and profitability.

Location: London, GB

Posted Date: 5/1/2025