CRO Analyst

CRO Analyst Are you passionate about data and digital performance, with a knack for uncovering insights that drive online growth? Do you have experience in analytics tools, A/B testing, and commercial analysis to inform strategic decisions? Can you work cross-functionally to enhance website optimisation, marketing performance, and data-driven initiatives? MacGregor Black is currently partnering with a Leading Retailer in the search for a CRO Analyst to join their London-based team. This is a hybrid role, requiring at least three days per week. As a CRO Analyst , you will lead analytics projects that enhance e-commerce performance, leveraging a combination of quantitative and qualitative data to provide actionable insights. Working closely with multiple teams, you will support website optimisation, campaign tracking, and overall digital effectiveness. Key Responsibilities Develop and implement performance measurement frameworks for digital initiatives, ensuring data-driven decision-making. Conduct deep data analysis to identify trends, opportunities, and areas for improvement across e-commerce and marketing performance. Collaborate with teams to track key KPIs and evolve strategies to improve user experience and engagement. Drive insights through A/B testing and commercial analysis , validating outcomes and recommending optimisation strategies. Support marketing and e-commerce teams by analysing website performance, forecasting trends, and evaluating promotional effectiveness. Train and upskill colleagues on digital tools and data analysis , promoting a culture of self-serve analytics. Improve data quality across digital platforms, ensuring accurate reporting and actionable insights. Apply advanced analytics techniques, including SQL and data visualisation tools , to enhance reporting and business intelligence. What are we looking for? 2 years’ experience in digital analytics, e-commerce performance, or a related field. Strong proficiency in analytics tools such as Amplitude Analytics, Google Analytics, or Adobe Analytics . Experience using Looker Studio, Tableau, or Power BI for data visualisation. Expertise in A/B testing, digital optimisation, or commercial analysis . Proficiency in SQL and Excel , with the ability to extract and manipulate data effectively. Strong communication skills, with the ability to translate data insights into business recommendations. A proactive mindset, able to work independently and collaborate across teams. Knowledge of Google Tag Manager, Python for data analysis , or Content Square is a plus. Competitive Salary Benefits Please contact Gabby Zachrisson for more information.

Location: London, GB

Posted Date: 5/1/2025