Business Development Manager - Retail

Our client is looking for a proactive and commercially astute Business Development Manager to grow their presence across independent retailers and cash & carry outlets. This role is pivotal in driving revenue, expanding product reach, and executing growth strategies in the field. Responsibilities: Identify, build, and nurture relationships with independent retailers and cash & carry accounts, including convenience stores and off-licenses. Develop and execute business development plans to increase product distribution, market penetration, and revenue growth. Use a consultative sales approach to understand customer needs, activate displays, secure shelf space, and run tailored promotional campaigns. Conduct regular in-person visits to accounts, deliver compelling product presentations, tastings, and in-store activations. Act as a trusted partner to store owners and decision-makers, delivering excellent customer service and driving long-term loyalty. Monitor market activity, gather customer and competitor insights, and provide strategic feedback to internal teams to inform marketing and sales initiatives. Maintain up-to-date records of customer interactions, opportunities, and progress using CRM tools. Collaborate closely with marketing, logistics, and operations teams to ensure efficient and aligned execution of sales strategies. Requirements: Proven experience in business development or field sales, ideally within the drinks or broader FMCG sector. Strong understanding of independent retail and cash & carry channels. Outstanding interpersonal and negotiation skills with a natural ability to build trust and influence stakeholders. Demonstrated success in achieving or exceeding sales targets in a competitive environment. Highly self-motivated, organized, and comfortable working independently in the field. Competency in CRM systems and Microsoft Office. Full UK driving license and flexibility to travel within the designated territory. This is a fantastic opportunity to take ownership of a key territory, shape growth strategy on the ground, and be part of an ambitious brand in an evolving market.

Location: Manchester, GB

Posted Date: 5/1/2025