Director, Retail, Merchandising & In-Park Marketing (Universal Studios Singapore & Adventure Co[]

The Director is responsible for leading and managing all aspects of the retail and merchandising strategy, including product development, procurement, pricing, promotions, and sales operations. He/she will also oversee In-Park Marketing and In-Park Visual. The role requires a strategic leader with expertise in retail management, product curation, marketing, team development, and a deep understanding of the tourism/hospitality industry and customer preferences. Responsibilities: Develop and execute the overall merchandising strategy that is aligned with the brand and customer experience goals. Oversee the planning of product assortments for retail stores, ensuring alignment with themes, seasons, and events. Analyze market trends, customer preferences, and competitive offerings to create innovative and appealing product lines. Set and manage sales targets, product budgets, and KPIs, ensuring profitability and growth. Product Development & Sourcing: Collaborate with design, licensing, and external vendors to develop exclusive, high-quality products. Oversee sourcing, negotiation, and procurement of merchandise from local and international suppliers. Ensure that products meet quality standards and comply with safety regulations. Retail Operations & Execution: Oversee the day-to-day operations of all retail outlets, ensuring exceptional customer service, presentation, and sales performance. Oversee the planning, execution, and timely launch of seasonal promotions, events, and new product releases. Oversee the management of inventory levels, stock rotations, and order fulfillment to maintain optimal product availability. Financial Management & Budgeting: Manage the annual budget, ensuring alignment with park financial objectives. Conduct sales forecasting, pricing analysis, and margin management to maximize profitability. Monitor product performance and adjust strategies to optimize sales and minimize waste or markdowns. Guest Experience: Ensure that the product selection enhances the guest experience and aligns with their expectations. Analyze guest feedback and sales data to continuously improve the merchandising mix. Champion the creation of exclusive, limited-edition products that encourage purchases and create lasting memories for guests. In-Park Marketing: Lead the planning and execution of integrated marketing campaigns to drive brand awareness, visitor engagement, and revenue growth. Oversee the roll out of marketing initiatives across various platforms. Monitor campaign effectiveness and ROI, making data-driven adjustments as necessary. Collaborate with cross-functional teams, including events, resort marketing, sales, creative and guest services teams, to align marketing efforts with overall business objectives. In-Park Visual: Oversee the delivery of creative outputs for In-Park Marketing activations, and shape the retail experience by delivering captivating brand-aligned, and engaging in-park retail concepts. Oversee the creation of marketing materials and in-park promotional content as well as deliver visual merchandising designs and strategies for retail stores. Lead and mentor team members in the various teams. Foster a collaborative and creative environment, ensuring the team is well-trained on best practices and customer service standards. Develop performance goals, conduct regular evaluations, and provide constructive feedback to ensure team success. Requirements: Bachelor’s degree in Retail Management, Business Administration, Marketing, or a related field. 15 years of experience in retail merchandising, with at least 5 years in a senior leadership role. Experience in the hospitality, tourism or entertainment industry is preferred. Proven track record in managing large-scale retail operations, including product sourcing, inventory management, and sales performance. Strategic in mindset with a high level of commercial awareness. Be on top of the trends relating to market dynamics, customer base and competition. Strong leadership and team management skills. Exceptional understanding of retail trends, consumer behavior, and product development. Analytical mindset with experience in budget management, forecasting, and sales analysis. Excellent communication, negotiation, and interpersonal skills. Ability to collaborate with multiple stakeholders. Proven ability to influence at all levels of the organization to drive results and successfully manage competing demands in a dynamic environment. Seniority level Director Employment type Full-time Job function Product Management, Sales, and Marketing Industries Hospitality J-18808-Ljbffr

Location: Singapore, SG

Posted Date: 5/1/2025