Head of Regional Marketing Strategy and Martech , Group Retail

Head of Regional Marketing Strategy and Martech, Group Retail Posting Date: 16 Apr 2025 Location: Singapore (City Area), SG, 048624 Company: United Overseas Bank Ltd About UOB United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. Our history spans more than 80 years, guided by our values – Honorable, Enterprising, United and Committed. About the Department The Retail function provides Personal and Business Banking customers with financial solutions tailored to their needs. We help them manage their money wisely and meet their financial goals through an extensive range of products and services. Job Responsibilities This is a leadership role within our Group Retail Marketing, responsible for: Leading our group retail consumer marketing strategy across Malaysia, Thailand, Indonesia, and Vietnam. Transforming marketing thinking to capture opportunities using digital, AI, and machine learning. Ensuring governance and due process across all marketing functions with clear communications to clients. The role will implement synergies and efficiencies across all markets in key areas: Marketing positioning and strategy for common products and services Digital Marketing / Performance Marketing / use of AI and other advanced technologies Alignment of Brand Corporate Identity and tone of Voice Reporting on effectiveness of marketing efforts Control and governance Details: Lead the implementation of marketing best practices across all markets. Function as the digital subject matter expert to drive Performance Marketing outcomes. Maximise the efficiency of third-party agencies (creative and media). Work closely with the broader Group Retail marketing team and key stakeholders. Continually improve operational efficiency by reviewing processes and technology use. Job Requirements Demonstration of leadership qualities including critical thinking and senior executive presence. More than 12 years in a marketing role, preferably in financial services or media agencies. Able to think strategically and execute directly. Strong grasp of marketing strategy and managing agencies. Demonstrated experience in a Regional role is preferred. Excellent communication and presentation skills. Solid experience in performance marketing and marketing technology tools. Be a part of UOB Family UOB is an equal opportunity employer. If you require any assistance or accommodations for the recruitment process, please inform us when you submit your online application. J-18808-Ljbffr

Location: Singapore, SG

Posted Date: 5/1/2025