Vice President, Portfolio Management & Models, Marketing Analytics, Group Business Banking

Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Posting Date: 27 Apr 2025 Location: Singapore, SG Company: United Overseas Bank Ltd United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories across Asia Pacific, Europe, and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, and Thailand, along with branches and offices. Our history spans over 80 years. Guided by our values – Honorable, Enterprising, United, and Committed – we strive to do what is right, build for the future, work as one team, and pursue long-term success. This reflects our way of working and our commitment to our company, colleagues, and customers. About the Department The Data Analytics and Insights team manages various aspects of data management and operations, including database administration, business intelligence, data architecture, analytics, governance, and quality. This team analyzes and reports on data sets to evaluate, recommend, and support the implementation of business strategies and operational processes, especially working with large and complex data sets to improve business outcomes. Job Responsibilities Manage marketing campaign operations and reporting, including reviews to enhance conversion rates and campaign/model effectiveness. Deploy data management and analytics capabilities to support stakeholders across the customer lifecycle, including: Prospecting and new customer acquisition: leads prioritization, product proposition, segmentation, market/wallet sizing, etc. Growing existing customer balances: cross-selling, retention, personalized engagement, etc. Enhancing digital adoption and customer interaction via personalized, omni-channel engagement. Develop predictive models using techniques such as regression, gradient boosted trees, network analytics, neural networks, NLP, computer vision, etc. Collaborate with Data & System teams to improve data pipelines. Partner with BB’s ecosystem team to monetize partner data and explore new revenue streams. Job Requirements 8-15 years of experience with an undergraduate degree in Business Analytics, Data Science, Statistics, Computer Science, Sociology, Bioinformatics, or related fields. Experience in retail/SME marketing analytics within banking, fintech, or consulting is preferred but not mandatory. Strong skills in data science, programming, and technology: Proficient in SQL Proficient in SAS Knowledge of Python is advantageous Understanding of Hadoop ecosystem is a plus Experience with Adobe Marketing platform (Analytics, Campaign) is beneficial Join the UOB Family UOB is an equal opportunity employer. We do not discriminate based on age, race, gender, religion, sexual orientation, disability, or other non-merit factors. All employment decisions are based on business needs and qualifications. If you need assistance or accommodations during the recruitment process, please inform us when submitting your application. J-18808-Ljbffr

Location: Singapore, SG

Posted Date: 5/1/2025