SMRT Corporation, Ltd.
Senior/Manager, Marketing (Stellar Ace)
Job Location
Singapore, Singapore
Job Description
Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Job Purpose The Senior Manager, Marketing will lead the marketing team, overseeing the development and execution of comprehensive marketing strategies. He/she will play a pivotal role in enhancing brand visibility, driving customer engagement, and contributing to Stellar Ace’s overall growth. He/she will also support the team with pricing strategies for all products and oversee creative outputs for both external and internal stakeholders. Responsibilities Develop and implement comprehensive marketing strategies aligned with the company’s objectives. Collaborate with the in-house data team to support pricing strategies for the company's offerings. Support Business Development and Data Teams in conducting market research and analysis to identify trends, competitive landscape, and growth opportunities. Mentor, guide, and lead the marketing team on end-to-end marketing deliverables, including communications and trade marketing, fostering a collaborative and innovative environment. Coordinate with cross-functional teams to ensure integrated marketing efforts. Manage budgets and expenditures in accordance with the organisation’s procurement policies. Align CX strategies with broader marketing and business goals. Utilize data analytics to analyze past performance of projects and campaigns, aiming to improve ROI. Develop and maintain partnerships with key advertising partners. Review inventory assets annually and when significant changes occur, working with Operations to ensure classification and pricing are updated accordingly. Qualifications & Work Experience Preferably 10 years of marketing experience in B2B and B2C environments. Preferably a Bachelor's Degree in Business Management, Marketing, or a related field. Strong client-facing and communication skills, with the ability to convey complex analytical concepts to non-technical executive audiences. Experience with planning, campaign management, and supporting technologies using quantitative techniques. Willingness to take on hands-on roles to support clients and team development. Experience in the Media & Digital marketing industry, from agency or client perspectives, in online and offline environments, is advantageous. Creatively inclined with a consultative approach to creative outputs. Data-savvy with the ability to use analytics and insights to support business decisions. Skills Technical skills include: Strong commercial acumen with the ability to convert opportunities into business. Generic skills include: Excellent communication and presentation skills for engaging executive audiences. Sharp analytical skills for working with data and figures. Assertive, analytical, and capable of working independently. About SMRT Corporation SMRT Corporation Ltd (SMRT) is a public transport services provider. Our primary business is managing and operating train services on the North-South Line, the East-West Line, the Circle Line, the Thomson East-Coast Line, and the Bukit Panjang Light Rail Transit. We also provide bus, taxi, and private hire vehicle services. We offer an exciting and rewarding career. Join us and be part of a journey that matters. We care about your well-being, value your ideas, and support your growth, helping you reach your full potential. Come onboard the SMRT journey today. Vision Moving People. Enhancing Lifestyles Core Values Respect, Integrity, Safety & Service, Excellence J-18808-Ljbffr
Location: Singapore, SG
Posted Date: 5/1/2025
Location: Singapore, SG
Posted Date: 5/1/2025
Contact Information
Contact | Human Resources SMRT Corporation, Ltd. |
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