Marketing Manager

Minimum requirements for the role: Must have a Degree in Marketing or equivalent Minimum 5 years experience in Marketing and/or Brand Management within the FMCG industry is essential Proven extensive experience in a Leadership role is important Must have experience in activations and shopper campaigns within Modern Trade as well as Traditional/Route to (informal) Markets. Previous experience in managing large budgets and relevant monthly processes will be required for this role The successful candidate will be responsible for: Developing and managing marketing strategy for current and new agreed market opportunities, defining the implementation process, reporting on the success of projects, and proposing corrective actions if necessary. Developing and implementing appropriate policies, procedures, and systems in the department to ensure best practice processes for the effective functioning of the department and reducing the risk of business loss. Developing, managing, and implementing the brand strategy to ensure and manage the integrity and usage of the brand internally and externally across all mediums. Managing the internal and external Corporate Identity and Communications Strategy. Growing the brand by identifying new market opportunities based on solid market research and profit projections. Managing the brand P&L, trade spend budget, and ensuring monthly tracking and reporting. Forecasting with relevant teams and managing all related marketing financial budgets. Managing the brand website and social media content. Managing / overseeing all social activity on all channels. Managing external marketing service providers campaign artwork. Managing B2B and B2C activities. Managing the new product development cycle to commercialization. Presenting and sharing ideas, results, and gaps analyses across teams. Tracking SEO and Google Analytics data and making complex analysis. Building an inbound & outbound marketing plan. Researching competition, investigating benchmarks, and providing suggestions for improvement. Monitoring, adjusting, and reporting using data, presenting back to leadership through visualization and insights. Identifying and defining opportunities to constructively influence shopper behaviors uniquely based on channel and medium. Identifying opportunities for competitive advantage and/or areas of risk for our brands through rigorous monitoring and assessment of customer and competitor visibility and impact at all shopper touch-points. Retailer-specific shopper engagement opportunities through understanding of distinct shopper and mission profiles and shopper engagement strengths. Reviewing and developing marketing plans to stimulate category participation incorporating into the annual brand plans. Defining and setting annual business KPIs/milestones for shopper engagement programs by channel. Managing customized category/customer solutions based on identified areas of growth. Tracking performance/ROI on total campaigns as well as ensuring the timely production and delivery of physical elements, working across design and production agencies in collaboration with the operations team. Managing the technical marketing team. Please note that subsequent to the screening and shortlisting process, all further communication will be entered into, only with the shortlisted candidates

Location: Johannesburg, ZA

Posted Date: 5/8/2024