Brand Manager (Retail)

Education: Marketing or Brand Management Degree Skills/Experience required: Minimum of 3 5 years as a Brand Manager Excellent written and oral communication skills Proven ability to develop brand and marketing strategies and communicate recommendations to executives Experience in identifying target audiences and devising effective campaigns Excellent understanding of the full marketing mix Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skills Up-to-date with the latest trends and marketing best practices Job Description: Managing the brand and driving market growth Analyse brand positioning and consumer insights Shape and communicate our vision and mission Translate brand elements into plans and go-to-market strategies Retailer and partner management (instore POS rollout, Brand awareness and digital sell-through strategies) Lead creative development to motivate the target audience to "take action" Establish performance specifications, cost and price parameters and market applications Measure and report the performance of all marketing campaigns, and assess ROI Monitor market trends, research consumer markets and competitors activities Oversee new and ongoing marketing and advertising activities Monitor consumer reactions to new product offerings Devise innovative growth strategies Align the company around the brands direction, choices, and tactics Managing Social Media channels (implementation, creative solutions and reporting) Please apply directly, by clicking on the apply button or visit

Location: Johannesburg, ZA

Posted Date: 4/25/2024